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How to Use Scorecards for Strategic Business Expansion and Route-to-Market Planning

by May 4th, 2016

Organising and understanding data is essential for producing successful strategies. Now, more than ever, organisations are saturated with market intelligence, creating a pressing need to ensure that the interpretation of data links directly to a company’s growth. This white paper highlights one way to draw actionable insights from data: assembling a scorecard to assess market […]

Estratégias em tempos de incerteza: Aprendendo com consumidores de países emergentes em tempos de crise

by April 13th, 2016

Este white paper visa apoiar empresas que operam em mercados emergentes em crise. Desde as compras por conveniência e indulgência até a transparência, nostalgia e status, este white paper aborda as principais tendências que as organizações devem observar, por oferecerem oportunidades para crescer. Faça o download deste white paper para entender: Que categorias oferecem às empresas […]

Mercados emergentes en crisis: estrategia de negocios para tiempos de incertidumbre

by April 13th, 2016

Este white paper apoya a las empresas que operan en mercados emergentes durante periodos de crisis. Desde compras convenientes e indulgentes hasta transparencia, nostalgia y estatus, este documento explora tendencias clave a observar, que ofrecen a las organizaciones oportunidades de crecimiento. Descarga este white paper para saber: ¿Qué categorías permiten complacer el cortoplacismo de los consumidores […]

New Emerging Markets: Nigeria, Indonesia, Mexico, the Philippines and Turkey

by April 5th, 2016

With growing economies, rising incomes and young, expanding populations, these five emerging markets offer a wealth of opportunities for marketers facing stagnant demand elsewhere. They are far from homogenous, each with its own advantages and drawbacks. Following on from the 2013 Strategy Briefing on the BRICS (Brazil, Russia, India, China and South Africa), Euromonitor International […]

WTM Latin America Trends Report 2016

by March 30th, 2016

In the last few years, important infrastructure and promotional investments in several Latin American countries have helped increased popularity for the region as a travel destination, especially among Chinese tourists. Mobile has also played a major role within travel in Latin America.  Businesses must better understand how these new mobile technologies are changing traveller’s behaviour and […]