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Sports Fandom Culture: Global Viewing Habits and Consumption

by August 4th, 2016

Sports fandom is more popular than ever, as consumers prepare for the Rio Olympics and sports increase their international reach through TV and streaming. Opportunities for leveraging sales of food, drinks, tourism, sportswear and merchandise now need to take into consideration changing consumption habits as viewers shift to multi-screen sports watching and engage more with […]

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Brexit Update: The UK Post-Referendum

by August 1st, 2016

Three issues dominated much of the Brexit referendum debate: trade, investment and migration; and they will continue to dominate during the exit negotiations. Uncertainty is the key word when analysing the outlook for the UK, with much depending on the UK government’s ability to negotiate trade agreements in a timely manner.  Here we investigate the […]

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Doing Business beyond South Africa: Growth and Opportunity in Sub-Saharan Cities

by July 12th, 2016

Cities are at the forefront of the impressive economic changes in Sub-Saharan Africa. These urban areas boast larger shares of the region’s middle class and consumer spending, as well as households with modern lifestyles, making them a lucrative target for market entry and expansion in the region. While Sub-Saharan African cities are diverse and rich […]

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How to Use Market Research for Best Results: Equity Research and Asset Management

by June 21st, 2016

While company financials can help you understand how a company is performing, organisations often struggle to find consistent industry, macroeconomic and business environment research to help determine asset allocation or evaluate investment opportunities. This white paper aims to assist financial organisations to better select and apply market research resources to improve results in their operations. […]

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K-Pop, K-Beauty and More: Exporting Korean Culture and Business

by June 6th, 2016

South Korea has emerged as one of the top drivers for global economic and fast moving consumer goods (FMCG) industries.  Many South Korean products’ successes are reliant upon the so-called Korean Wave or Hallyu, a coined term for the vast growing global interest in Korean pop-culture, celebrities and entertainment. Hallyu is used to market many […]

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Toddlers to Tweens: Consumption Habits of Global 3-12 Year-Olds

by May 24th, 2016

While children may represent a dwindling demographic in terms of share of the population, they are a growing market force with unprecedented purchasing power and influence on the household budget. This strategy briefing takes a close look at the global impact of the young generation and its attitudes towards technology, health, culture and relationships on […]