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What a Mondelez’s Takeover of Hershey Would Look Like

by June 30th, 2016

As Mondelez makes a takeover bid for Hershey, Euromonitor International reviews what a takeover would look like in the competitive landscape. Usurping Mars Combined, Mondelez and Hershey will have a 18% market share and therefore overtake Mars as the world’s leading confectionery player in 2016. Competitive Footprint Mondelez/Hershey combined share would exceed 50% in Mexico, […]