Analytics in Action

Cola Giants May Lose Out on Global Soft Drinks Growth as Carbonates Declines in 2020

by February 20th, 2016

The Coca-Cola Company (TCCC) and PepsiCo recently held their analysts conference on Q4 2015 financial results. TCCC announced plans to refranchise and focus on brand building and marketing, whereas PepsiCo’s discussion of growth initiatives appeared a bit vague with little mention of the progress of the integration of the Power of One Strategy in the […]

Top 50 Largest Private Label Markets

by November 27th, 2015

The visual below shows 50 country/category combinations where private label had the highest value sales in 2014, and maps them alongside forecast growth potential over 2015-2020 (or 2014-2019 for categories in soft drinks and tissue and hygiene). The smaller coloured bubbles indicate retail value sales of private label, whereas larger circles indicate the size of […]