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Shiseido Expands into Mass Cosmetics with Diverse Product Strategy

by July 28th, 2011

According to Nihon Keizai Shimbun, a Japanese financial website, Shiseido is partnering with supermarkets, drugstores and to target middle-income consumers in Thailand, with a plan to release a new line of cheaper products later this year. This move by Shiseido, whose overall strategy in the global beauty and personal care industry is centered on marketing […]

Regional Focus: More Discretionary Spending by Households in Asia Pacific

by July 28th, 2011

Rising incomes, falling birth rates and changes in household profiles in Asia Pacific have shifted the region’s spending patterns from expenditure on essentials towards more discretionary spending. Spending on transport, communications and health goods and medical services have experienced the fastest growth during 2000-2010. High-income households account for the bulk of discretionary spending while low […]

New Alcoholic Drinks Millionaires’ list shows international brands regain strength

by July 28th, 2011

In Euromonitor International’s fourth year of carrying out research for the Drinks International Millionaires Club, the 2011 rankings (based on 2010 sales volumes) saw another record in terms of number of brands on the list, reaching 172. This is despite some brands dropping off the list due to fluctuations in various markets, and some companies […]

Trends in Hotel Loyalty Programmes

by July 22nd, 2011

Members of loyalty programmes account for a large proportion of hotels’ occupancy and revenues, with many hotels reporting at least 30% of occupancy coming from their members. Not only do robust membership numbers help with potential revenue opportunities, both within programmes and in terms of sales of points to partners, but they also help persuade […]