FILTER

Topic / Industry

Region

Content Type

Topic / Industry

Region

Content Type

Articles

Euromonitor International analysts examine the latest global trends and local insights revealed by their ongoing research across industries, countries, economies and consumers.

Showing 65 - 96 of 3695 documents
ARTICLE
ARTICLE
ARTICLE

The Economy and Infrastructure of Serbia

Serbia has been struggling since the 1990’s to regain their economy and bring it to where Hungary and other Eastern European countries are today. The country’s Economic Freedom ranking, after improving during 2011-2016, declined in 2017 due to weak fiscal prudence and a lack of reforms to improve bureaucratic structure. This set Serbia amongst the […]
ARTICLE

Africa’s three largest BOP markets

What is the BOP? There is no fixed definition of the bottom of the pyramid (BOP), as it contains a mix of incomes, living standards, rural-urban locations, and varying levels of access to goods and services, including education, healthcare and organised financial services. But broadly speaking, the BOP refers to the poorest socioeconomic group in […]
ARTICLE

Consumer Food Service Set to Rise in India

100% Home delivery/takeaway saw a rise in India in 2016. This was mainly driven by increased number of working professionals within India, especially women. This decline resulted in a large proportion of the household/consumer base ordering food in, thereby helping to drive the growth of 100% home delivery/ takeaway. As more consumers are moving out […]
ARTICLE

消费者:日益增长的体验式消费需求

当下消费者不仅重视产品或服务的功能利益,更关注在购买与使用产品或服务过程中所获得的幸福感和心理需求。到2030年,旅游、休闲和食品服务等方面的支出预计将达到8.0万亿美元。体验式消费的趋势正影响着各个行业,从餐饮服务的就餐体验的价值,零售行业的购物体验的重要性,到消费者假日体验时的优先考虑点。奋战在一线上的零售商与餐饮业企业正在努力应对这一趋势,将更多的重心放在消费者的体验层面,通过与消费者建立更亲密的互动,提供无缝性的购物环境,以及尝试线上线下产品个性化来提高销量和利润率。 一个品牌如果只能能唤起消费者相对中立的反应,单纯而被动地被消费,会使它失去自身特点并弱化与同类品牌的差异化,从而沦落为竞争对手的牺牲品,最终导致品牌不相关性的风险。因此,今天,即使是像美容、个人护理和洗衣护理这样的日常用品,也进行了全面的体验式改造,而这要归功于产品的包装、原料和营销/社交媒体,即使是最常用的产品,也能唤起消费者的感觉。 像Radox这样的大众市场品牌正面临巨大的价格压力。在2016年,Radox在全球份额中损失了0.1%的份额,这就需要对其消费者进行全面的体验式升级,唤醒感官并提供一些无形的利益,比如创造积极的情绪。联合利华旗下的Persil品牌的“Dirt is Good”活动也融入体验式趋势。这项活动并没有把重点放在洗衣粉的技术属性和污渍的属性上,而是鼓励孩子们更加自由地体验和探索周围的世界,无论污泥是否会弄脏衣服。 为了跟上体验式消费需求的发展节奏,面向消费者的企业应关注以下几个方面: 社区意识 体验可以是排外的,也可以是包容的,例如对忠实会员提供独家体验的社区模式。万事达卡的无价之宝是这种商业模式的典型案例,它通过排他性体验增加自身对客户带来的价值,但进入门槛相对较低。 真实性 消费者越来越想要真实的、自然的和本土化的体验,拥抱不完美。在社交媒体时代,共情和同理心日趋重要,如果这一方面做的失败,无异于白送给竞争对手一个优势。就这一点而言,传统品牌表现得很好。 科学技术 科技将越来越多地在消费者与品牌的互动中发挥作用,无论是在购买过程中,还是在体验过程中,还是在与朋友和家人分享他们的故事/照片的过程中。这意味着体验甚至不需要真实的场景供消费者去享受和参与。 定制化 在一个比价为主的时代,提供更深入的参与,更高的投资回报和忠诚度是非常稀缺的。品牌与消费者间1对1独特关系应成为商家的圣经。Travelsify是一个在线酒店预订平台,它会根据34个不同维度对每个酒店进行排名,然后允许用户根据他们的心情或情绪状态选择酒店,而不是简单地从一个待选列表中进行选择。 品牌喜爱度 许多品牌正变得越来越有创意,在购买之前、期间和之后,通过提供增值的参与和体验来促进消费者品牌的爱。创建社会空间和提供课程的Sephora是一个著名的体验式零售商,这样做产生了很棒的效果。另一个例子则是Hurom,它是一个受消费者欢迎的韩国慢榨汁设备制造商。该公司开设了自己的果汁酒吧,让消费者在购买设备之前就可以提前品尝到果汁,使消费者克服对高价格的恐惧。Hurom在短短3年内在本国的销售额增长了58%。这个运营概念已经非常成功,目前公司业务已经扩展到泰国、印度尼西亚和越南市场。 体验品牌的过程能让消费者真正看到并感受到它所带来的好处。同时它还促使消费者相信品牌真正理解他们是谁,诉求是什么。企业如果成功地利用这一趋势,可以让品牌更有效地建立消费者忠诚度,在一个充满了新鲜选择的消费时代,这绝非易事。然而,体验式消费的风险也是很高的,失误可能会疏远那些非常惜时的消费者。
ARTICLE
ARTICLE

Three Trends Affecting Pet Care

Three key trends affecting pet care are health, premiumisation, and E-commerce. Health has become fashionable and ever-present in consumers’ lives, particularly through weight management and general well being. This has impacted the way pet owners interact with their pets, and especially the way they feed them. Premiumisation has been helping to define and generate growth in […]
ARTICLE
ARTICLE
ARTICLE

India’s New One Country One Tax One Market Tactic

The government aims to create “One Country One Tax One Market” through the implementation of the goods and services tax (GST) by removing economic barriers between states. GST will eliminate the complex multi-layered indirect taxation system in India, making it possible for manufacturers to produce in one state and supply seamlessly across states without barriers. […]
ARTICLE
ARTICLE
ARTICLE
ARTICLE

Key Trends Observed at The Restaurant Franchising and Innovation Summit (RFIS)

Foodservice is as competitive as ever, with consumers having unprecedented access to thousands of restaurants without ever having to leave the house, which is why embracing innovation remains the best route to success for franchisors looking to accelerate their expansion strategy.  The Restaurant Franchising and Innovation Summit, which took place July 2017 in London, highlighted […]
ARTICLE
ARTICLE

Euromonitor International Interview Series: Inge Huijbrechts, Global Vice President Responsible Business at Carlson Rezidor

Euromonitor International is pleased to present an interview examining hotel companies’ strategies for sustainability and responsible business practices in light of the International Tourism Partnership (ITP) announcing four Goals to drive progress towards sustainability. Euromonitor International senior analyst Amanda Bourlier spoke with Inge Huijbrechts, Global Vice President, Responsible Business at Carlson Rezidor. Can you tell […]
ARTICLE

Ranked: Top 10 Digitally Connected Countries

Highest Current Scores on the 2017 Digital Connectivity Index South Korea Australia Denmark Singapore Sweden Japan Norway Netherlands France Switzerland Internet emerged in last decade as a technology for the masses The internet has been one of the most transformative innovations of the modern era. This infrastructure of the digital era ushered in new scale […]
ARTICLE
ARTICLE

Megatrend: Shopping Reinvented

How we buy goods and services in constantly in flux as economic and technological realities change every day for businesses and consumers. Shifting values and access to the internet have created a great deal of new competition for customers and today’s consumers shop across multiple platforms and merchants must be prepared to engage with them […]
ARTICLE

Insights on Income and Expenditure in Portugal

The improvement of Portugal’s economic performance over 2015-2016 supported a pick-up in growth of the country’s per capita disposable income and spending over this period. Nevertheless, Portuguese households remain cautious towards consumption, while increasing inequality continues to fuel the expansion of low-income classes. Portugal’s economic performance, a declining and ageing population, and lifestyle changes will […]
ARTICLE

Four Key Trends Observed at Shoptalk Europe 2017

Euromonitor attended the inaugural edition of Shoptalk Europe, which took place in Copenhagen on 9th – 11th October. Disruption was the key theme of the conference and presenters throughout the event discussed how technology was changing the way consumers interact with retailers and how the shopping experience has evolved across the continent. Artificial Intelligence (AI) […]
ARTICLE
ARTICLE
ARTICLE
ARTICLE
ARTICLE
ARTICLE
ARTICLE
ARTICLE

Economy, Finance and Trade Mexico: Trump’s Protectionist Administration Will Hurt Mexico

Euromonitor International’s Mexico Economy, Finance and Trade Country Briefing, focuses on one of Latin America’s economies which is heavily reliant on the success of the US economy to drive exports progression and remittance inflows. Donald Trump’s surprising victory in the US elections pushed the Mexican peso to historic lows, summoning dangers instore for Mexico, given the […]
ARTICLE

The Generation Gap in Beauty and Personal Care

As technology continues to advance, shifts in demographics such as higher life expectancy, urbanisation and falling birth rates are reshaping lifestyles and purchasing decisions. In order for companies to continue to connect with the consumer, they must work to understand differences and similarities in values between generations in order to align product and create a […]
ARTICLE

Megatendência: Consumidores Conectados

Os consumidores estão cada vez mais conectados. Embora a conectividade tenha atingido primeiro os países desenvolvidos, a expansão de uma tecnologia móvel acessível permitiu que as pessoas em mercados emergentes também se conectassem à internet. Conectividade é o novo padrão Em 2017, 45% da população terá acesso à internet sendo que essa taxa aumentará para […]
SUBSCRIBE ME

REQUEST A DEMONSTRATION

Request a complimentary demonstration of our award-winning market research today.

© 2017 Euromonitor is privately owned & trademarked.