Apparel and Footwear


Fashion Friday: Targeting the Middle Eastern Consumer in Personal Accessories

by and October 28th, 2016

The Middle East is well adapted to Western trends, as Middle Eastern countries are very well aware of international brands and their appeal due to social media. However, the strong retail sector and the culture of heading to a shopping mall as a leisure activity are facilitating the development of the retail and personal accessories […]


Blue Jeans Go ‘Green’: Is Ethical Production a Good Fit for the Denim Industry?

by October 13th, 2016

As ‘new consumerism’ sees shoppers’ demand shift increasingly towards sustainability and ethically produced fashion, jeans, one of the worst offenders in terms of human and environmental production costs, will present some of the best opportunities to make a sound business out of ethically produced apparel. The peculiarities of the UK’s relationship with jeans will make […]


Fashion Friday: Chinese Tourists Looking to Australia as a Fashion Destination

by September 30th, 2016

Chinese tourists are visiting Australia with the intention to shop. Many of these tourists are buying luxury brands while they visit Australia, as the country has built its status as a luxury shopping destination with the arrival of many global luxury companies. National tourism campaigns are also specifically directed at Chinese tourists. According to Euromonitor […]


Who’s Faster, Higher, Stronger – Nike or adidas? Preparing to Take Gold at Rio 2016

by August 2nd, 2016

The pressure is on. There’s less than a week to go until the biggest sporting event of the year and the trend towards healthy lifestyles and fitness obsessions continues to rise, making the Rio Olympic Games 2016 potentially one of the most lucrative sporting events to date. High-profile sponsorship deals and savvy marketing campaigns are […]