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Apparel and Footwear

Running

Who’s Faster, Higher, Stronger – Nike or adidas? Preparing to Take Gold at Rio 2016

by August 2nd, 2016

The pressure is on. There’s less than a week to go until the biggest sporting event of the year and the trend towards healthy lifestyles and fitness obsessions continues to rise, making the Rio Olympic Games 2016 potentially one of the most lucrative sporting events to date. High-profile sponsorship deals and savvy marketing campaigns are […]

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Competition in Scandinavian Beauty Market Intensifies as Apparel Retailers make their Move

by May 3rd, 2016

Apparel retailers have been a significant retail channel in the Scandinavian beauty and personal care market, particularly in Norway and Sweden. Through the years apparel retailers like H&M and Cubus have built extensive brand portfolios with both mass market brands and brands from leading fashion houses. Now, these retailers are moving into the beauty and […]