Resources

Alcoholic Drinks

Japan, 2001: A Beer Oddity

by August 7th, 2002

Although in 2001 value sales of beer continued to fall manufacturers were able to take solace in the fact that overall volume sales were up by 2%, thanks largely to the influence of the domestic economy segment. Happoshu the low malt, low priced quasi beer had succeeded in raising overall consumption by offering reasonable tasting and more importantly a cheaper alternative to standard beers.

Foreign Lagers the World Over

by July 10th, 2002

From its marginal presence even as late as the 1960s, lager has become the mainstay of the British beer drinker, accounting for 65% of the market in 2001 and being the only sector to report positive growth. Paradoxically, the very popularity of foreign lager in the UK has led to a large proportion of it being brewed domestically as opposed to being imported.