February 9th, 2016
Las empresas cerveceras en América Latina usan consistentemente una estrategia de bajo riesgo: incorporar marcas extranjeras a su oferta premium. Usando su capacidad de producción instalada y la reputación de una marca internacional, han agregado cervezas que en su país de origen no pertenecen al grupo de alta gama, sino que se comercializan en el […]
February 4th, 2016
Hacking Alcohol; A Cocktail of Disruption Disruptive or –accommodative- technologies will reshape product offerings, challenge drinking rituals, accelerate and pedestrianize or add layers of complexity to brewing and maturation techniques, revolutionise promotional campaigns, expand distribution and accessibility options and reassess reviewing methods. Niche, exploratory experimentation will cross into the mainstream. Apps embracing increasing levels of […]
February 1st, 2016
Lithuania has no deep traditions rooted in cider/perry, thus it is subject to global trends that shape the consumption of the category. Even though globally cider/perry saw a value CAGR of 7% during the 2010-2014 period, the Lithuanian market was still reeling from the post-crisis blow. Fortunately, it appears that the category is finally regaining […]
January 20th, 2016
This monthly summary highlights the most interesting product launches in December, with a focus on the direction the alcoholic drinks industry is taking in terms of innovative developments.
January 18th, 2016
The economic turmoil in Russia and Ukraine in 2014-2015 echoed across neighbouring CIS countries in terms of devaluation, leading to a down-trading trend in these markets. However, what seems as a negative prospect at first glance has potential opportunities.
January 17th, 2016
Event: INDSPIRIT 2016 Location: Gurgaon, India Date: 27th February 2016 Event Description: INDSPIRIT 2016 provides a platform to facilitate interactions amongst leading alcoholic drinks and beverages players. It explores issues and potential of an emerging beverages market in India. INDSPIRIT will be attended by national and international spirits, beer and wine producers, as well as the allied industries. Speakers: Dan […]
January 14th, 2016
North American centric Sazerac’s acquisition of Southern Comfort and Tuaca is a surprise. With 99% of its global 169 million litres sold in the US and most of the remaining one percent sold in Canada such an acquisition is a large leap. While the company has been acquisitive this has tended to focus in the […]
December 25th, 2015
Brand owners are increasingly trying to enhance the experience for end consumers, and a number of different products have launched with ties to fashion, drinks, beauty and even foods that seek to achieve this. For instance, bottled water brand Evian is getting a brand revamp courtesy of New York designer Alexander Wang, and liquor brand Disaronno […]
December 16th, 2015
AB InBev’s proposed takeover of SABMiller, seen as a “megabrew” in the beverage industry, will not have a huge immediate impact on mainstream global brand owners such as The Coca-Cola Company and PepsiCo in terms of market share as the brewers own a limited number of soft drinks products, and a handful of brands with […]
November 17th, 2015
As has been widely reported Anheuser-Busch InBev’s acquisition of SABMiller will create a global giant with a leading position in all regions. To see how it compares to its local rivals see the image below. For the actual numbers behind the chart please look at this article we published earlier.