Resources

Africa

Consumers and Fear in Africa: How are Safety and Wellbeing Concerns Driving Purchasing Habits?

by October 5th, 2015

Concerns over safety have an impact on every aspect of consumer decision-making in Africa, from where to live and shop, to the car one drives and the route one takes to and from home. This is because insecurity and fear are normal realities of life on the African continent, from the broader conflicts in countries […]

Top 5 Emerging Markets with the Best Middle Class Potential

by September 20th, 2015

The rise of the middle class in emerging markets has captured the enthusiasm of global businesses, especially in the context of weak demand growth from developed economies. In targeting emerging middle class consumers, the most successful companies are those which can fully assess the middle class potential in prospective markets. For the long-term period through […]

Five Megatrends Shaping Africa

by August 31st, 2015

Sub-Saharan Africa continues to garner increased interest from multinationals looking for the next China. There are 5 key megatrends shaping the region which will impact business across any sector: youth, urbanisation, mobile, the emergent consumer base and economic growth. Understanding and harnessing these 5 trends will contribute to success in targeting Africa’s burgeoning consumer class. […]

Africa’s Promise is in its People

by August 17th, 2015

One of Africa’s key strengths is its population. It is young, urbanising and fast-growing – in sharp contrast to most developed economies and even some large emerging markets such as China. Five countries – Nigeria, Ethiopia, the Democratic Republic of Congo, Tanzania and Uganda will account for half the region’s population growth to 2030. Many […]

Doing Business in the Halal Market

by August 10th, 2015

The Muslim religion is the second largest and fastest growing religion in the world, with Muslim consumers expected to reach 26 percent of the global population by 2030. Muslim consumers seek products that cater to their religious needs and comply with Islamic requirements: from halal production process to halal labelling and packaging. The lack of […]

Digital Trends: The World’s Largest and Fastest Growing Internet Markets

by August 1st, 2015

Listen as MP3 The top 10 fastest growing internet markets in 2014 were all emerging markets. Specifically, Asian and African economies tend to dominate this list. Ethiopia currently tops the list with 25% internet user growth in 2014. This podcast discusses these fast-growth markets as well as the markets which are already well-established with extensive […]

The Business Environment in Sub-Saharan Africa

by July 23rd, 2015

Listen as MP3 Once only considered for its natural resources, Africa has become an economic driver since the global financial crisis. Sub-Saharan Africa is home to a young and growing population, a vibrant consumer market, and an increasing mobile connected population. Companies considering expansion to Sub-Saharan Africa need to be mindful of distribution challenges, the […]