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Africa

Showing 33 - 64 of 340 documents
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Deception of Expanding Urban Populations

Over the next 15 years, the world’s urban population growth will be fed by the two principal regions – Middle East and Africa (MEA) and Asia Pacific – which together will account for 84% (or 986 million people) of the global urban population increase. While the process of urbanisation is good news for many consumer […]
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Africa’s Promise is in its People

Since 2008, key multinationals have depended on emerging markets for growth – 90% of Unilever’s global growth during 2008-2014, for example, came from emerging markets. Procter & Gamble, an even better example, did not grow in developed countries at all during the same period, and it’s only growth came from emerging countries. Now that the […]
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Nigeria in Focus: Dynamic Baby Diapers Marketplace

As Sub-Saharan Africa’s largest and increasingly diversified economy, with rising disposable incomes and levels of education, urbanization and ongoing investments into infrastructure development, Nigeria’s marketplace has seen significant growth across a number of consumer goods, including absorbent hygiene products. Within retail absorbent hygiene, nappies/diapers/pants is the largest category by value and volume in the country. […]
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Africa: Beer’s Final Frontier

Since 2008, key multinationals have depended on emerging markets for growth – 90% of Unilever’s global growth during 2008-2014, for example, came from emerging markets. Procter & Gamble, an even better example, did not grow in developed countries at all during the same period, and it’s only growth came from emerging countries. Now that the […]
VIDEO

The Growth of Affordable Small Appliances in Emerging Markets

Affordable small appliances enjoyed growth from 2009-2014, mainly due to increased disposable incomes as well as increased appearance awareness. Unlike developed markets like in the US, France, Germany and Japan where luxury convenience products have posted high growth, price sensitivity remains a key factor in emerging markets. Affordable small appliances enjoyed growth from 2009-2014, mainly […]
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Looking Beyond the Obvious in Sub-Saharan Africa, Part 1: Venturing North in Store-Based Fashion Retailing

Since 2008, key multinationals have depended on emerging markets for growth – 90% of Unilever’s global growth during 2008-2014, for example, came from emerging markets. Procter & Gamble, an even better example, did not grow in developed countries at all during the same period, and it’s only growth came from emerging countries. Now that the […]
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Nutrition Snapshot: South Africa in 2014

Since 2008, key multinationals have depended on emerging markets for growth – 90% of Unilever’s global growth during 2008-2014, for example, came from emerging markets. Procter & Gamble, an even better example, did not grow in developed countries at all during the same period, and it’s only growth came from emerging countries. Now that the […]
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10 Facts About Sub-Saharan Africa

Fears over commodity prices have failed to derail the Africa Rising narrative and the region continues to elicit strong interest from consumer goods companies. Its strength remains in its potential, with a young population and some of the world’s fastest-growing populations. Its consumer markets are seeing strong growth, driven by an increasing urban middle class. […]
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Targeting the African Middle Class

Companies that used to target exclusively high-income consumers in Africa can now start targeting the emerging middle class through tailoring product offerings and budgeting to this under-served market. These consumers are young and aspirational with small families and salaried jobs. Watch the video for complete insights. Companies who used to target exclusively high-income consumers in […]
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The Rising Power of Female Consumers

Since 2008, key multinationals have depended on emerging markets for growth – 90% of Unilever’s global growth during 2008-2014, for example, came from emerging markets. Procter & Gamble, an even better example, did not grow in developed countries at all during the same period, and it’s only growth came from emerging countries. Now that the […]
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Q&A: First Steps to Success in Emerging Markets

Since 2008, key multinationals have depended on emerging markets for growth – 90% of Unilever’s global growth during 2008-2014, for example, came from emerging markets. Procter & Gamble, an even better example, did not grow in developed countries at all during the same period, and it’s only growth came from emerging countries. Now that the […]
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Higher Education Rising Globally

A rising population with higher education goes hand-in-hand with a shift toward more sophisticated job sectors. This, in turn, drives rising levels of disposable income. This video examine causation, trends and specific markets experiencing the highest growth rates in consumers pursuing advanced degrees. A rising population with higher education goes hand-in-hand with a shift toward […]
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First Steps to Success in Emerging Markets

Since 2008, key multinationals have depended on emerging markets for growth – 90% of Unilever’s global growth during 2008-2014, for example, came from emerging markets. Procter & Gamble, an even better example, did not grow in developed countries at all during the same period, and it’s only growth came from emerging countries. Now that the […]
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Five Megatrends Shaping Africa

Sub-Saharan Africa continues to garner increased interest from multinationals looking for the next China. There are 5 key megatrends shaping the region which will impact business across any sector: youth, urbanisation, mobile, the emergent consumer base and economic growth. Understanding and harnessing these 5 trends will contribute to success in targeting Africa’s burgeoning consumer class. […]
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Doing Business in the Halal Market

The Muslim religion is the second largest and fastest growing religion in the world, with Muslim consumers expected to reach 26 percent of the global population by 2030. Muslim consumers seek products that cater to their religious needs and comply with Islamic requirements: from halal production process to halal labelling and packaging. The lack of […]
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The Business Environment in Sub-Saharan Africa

Listen as MP3 Once only considered for its natural resources, Africa has become an economic driver since the global financial crisis. Sub-Saharan Africa is home to a young and growing population, a vibrant consumer market, and an increasing mobile connected population. Companies considering expansion to Sub-Saharan Africa need to be mindful of distribution challenges, the […]
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