Resources

Africa

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Sub-Saharan Africa’s Next Growth Champions

by October 10th, 2016

A recently published white paper by Euromonitor International reveals dynamic growth shifting from the region’s mature consumer markets in South African metropolises to the urban areas in other Sub-Saharan countries. Soaring population growth and improving purchasing power will strengthen the consumer market potential in the cities across the region. Learn more about some of the […]

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Fashion Friday: The Path to Purchase Beauty and Personal Care Products the Middle East and Africa

by and August 26th, 2016

Premium beauty and personal care is driven by the middle and upper-income groups in the Middle East and Africa, but also by aspirational consumers who are looking to align themselves to premium brands and therefore status. This is especially true in the countries such as the United Arab Emirates, where upwards of 90 percent of […]

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Cities on the Forefront of Economic Change in Sub-Saharan Africa

by , and July 23rd, 2016

  Cities are at the forefront of the impressive economic changes in Sub-Saharan Africa. These urban areas boast larger shares of the region’s middle class and consumer spending, as well as households with modern lifestyles, making them a lucrative target for market entry and expansion in the region. Companies that want to capitalize on the […]

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Doing Business beyond South Africa: Growth and Opportunity in Sub-Saharan Cities

by July 12th, 2016

Cities are at the forefront of the impressive economic changes in Sub-Saharan Africa. These urban areas boast larger shares of the region’s middle class and consumer spending, as well as households with modern lifestyles, making them a lucrative target for market entry and expansion in the region. While Sub-Saharan African cities are diverse and rich […]

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