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March 28, 2015

Saudi Arabia: Migrant Workers and Mid-Income Group Drive Record Sales of Cheap Cars

Arunas-UmbrasasAnalyst Insight by Arunas Umbrasas - Industrial Analyst

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Saudi Arabia’s booming automobile market powered through the global sales slump over 2009-2013 and is set to register roaring growth over 2013-2019. Surprisingly, sales expansion is being fuelled not by sales of bespoke Rolls-Royces but by low-cost vehicles, which are increasingly popular among mid-income Saudis and foreign workers. Dynamic growth has already attracted major brands from China such as Geely, which capitalised on robust growth to expand market share by catering to low-cost vehicle buyers. As leading competitors continue to launch new models and more foreign workers arrive in the Kingdom, car sales will only grow further during the forecast period.

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March 24, 2015

Digital Trends: March 2015 - Payments, Cars and Music

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Alternative revenue channels are becoming increasingly saturated as technology companies compete in additional digital segments, created as technology saturates consumers day-to-day lives.  This podcast examines this theme, focusing on the payments, automotive and music entertainment industries. Listen for complete insights.

Pavel_MarceuxPodcast features Pavel Marceux - Technology, Communications and Media Analyst

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March 8, 2015

1.2 Million Electric Vehicles on the Road Globally by end 2015

Neil-KingAnalyst Insight by Neil King - Automotive Analyst

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Registrations data on electrically-chargeable vehicles (ECVs) - including BEVs (battery electric vehicles), EREVs (extended-range electric vehicles and PHEVs (plug-in hybrids) - reveals that a total of 324,000 ECVs were registered in 2014 in the key markets of Europe (European Union and EFTA combined), China, Japan and the US. Ordinarily, the vehicle parc equates to around 10 years’ worth of sales but this rule of thumb does of course not apply to electric vehicles given that they have only been widely available for the last few years. Given this, the size of the electric vehicle fleet at the end of 2014 has been estimated based upon 2013 parc data and 2014 registrations, giving a total number of 700,000 ECVs in use at the end of 2014.

ECV Registrations and Parc, 2014-2015

All ECVs 2014 Registrations 2014 Parc 2015 Registrations 2015 Parc
US 118,773 290,773 160,000 448,519
China 74,763 113,355 110,000 222,238
EU+EFTA 97,791 197,791 125,000 321,177
Japan 32,418 106,542 35,000 140,834
Total 323,745 708,461 430,000 1,132,769

Source: ACEA, CAAM, EVObsession.com, Euromonitor International

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March 6, 2015

Rising Disposable Incomes in Emerging Markets Linked to Increasing Possession of Passenger Cars

Carrie_LennardAnalyst Insight by Carrie Lennard -  Business Environment Manager

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Although ownership of passenger cars varies greatly across emerging markets, nearly every emerging and developing country saw their proportion of passenger cars per household rise from 2009-2014. This was strongly linked to a rise in annual disposable incomes per household in US$ terms in emerging markets from 2009-2014, triggering a rise in automotive sales in key countries such as China and Brazil.

Possession of Passenger Car and Annual Disposable Income per Household in Selected Emerging Markets: 2009/2014

Automotive-Possession-Rates

Source: Euromonitor International from national statistics

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March 4, 2015

The Rising Power of Female Consumers

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The global female population totalled an estimated 3.6 billion in 2014 and is expected to reach 4.2 billion by 2030. Average disposable income amongst women is the highest it's ever been, and women are living longer than men.

What are you doing to reach this growing market?

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  • The size and distribution of the female consumer market
  • Literacy and education rates
  • Labour participation
  • Purchasing power

 

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February 20, 2015

The UK Becomes the Latest Country to Allow Driverless Cars on Public Roads

Neil-KingAnalyst Insight by Neil King - Automotive Analyst

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Following in the tracks of Japan, Germany, Netherlands, Spain and four US states (California, Florida, Nevada and Michigan), driverless cars can now be tested on public roads in the UK. The UK government has set aside £19 million for four pilot schemes to aid the development of the technology although, according to a BBC article on February 11, “a "test driver" must be responsible for any automated car until the technology matures.” For this testing phase at least then, critical questions such as who is to blame if a driverless car is involved in an accident or commits a traffic violation - exceeding the speed limit or going through a red light for example – are answered. The upshot is that the UK government estimates that driverless car technology will be an industry worth £900 billion by 2025 and is therefore seeking to be a key player, attracting investment in the country and its automotive industry in the process. Additionally, governments have vested interests in supporting the development of automated car technology as it promises to deliver some game-changing non-monetary benefits for broader society.

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January 27, 2015

Estimating Category Leaders in FMCG Industries

Virgilijus NaruseviciusAnalyst Insight by Virgilijus Narusevicius - Senior Data Scientist

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In this article, we have attempted to characterise category leaders across FMCG industries and the typical market shares they achieve. “Category leader” is generally a highly coveted status as it allows price-setting power and a better ability to influence category trends, enables economies of scale and implies a better bargaining power over retailers and suppliers. It also suggests that the company is doing many things right and it is thus rather common to benchmark against the category leaders and study their past strategies. However, category leader shares vary between industries and a successful company in one industry may differ from another.

 

Figure 1: Average Category Leader Share across FMCG Industries

CAMI1

 

Source: Euromonitor International

Note:  Retail value sales

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December 14, 2014

Asia Pacific Recap: Key Events that Shaped the Region in 2014

Euromonitor analysts discuss the key events impacting foreign investment, population, tourism, tax rates, social media, politics, consumer confidence and other factors impacting consumer spending trends in Asia Pacific countries moving into 2015. Watch the video for complete insights.

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November 15, 2014

Charging Ahead: China to Become the Largest EV Market in the World

Neil-KingAnalyst Insight by Neil King - Automotive Analyst

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In my recent piece, China’s EV Push Could Reap Rewards in Europe, I alluded to the “growing campaign in China to promote electric vehicles.” I thought I’d elaborate on the numerous government initiatives in effect and also on consumer attitudes, ultimately explaining why China is on track to become the largest EV market in the world, possibly already in 2015.

Government Initiatives

One of the Chinese government’s initiatives to combat rising pollution is the introduction of brand-average fuel economy targets of 6.9l per 100km from 2015 and 5l per 100km from 2020. According to a comment piece by Yang Jian in Automotive News China, manufacturers that assemble vehicles in China “can easily reach their target of 6.9 liters next year by diversifying their product mix with more small vehicles, electric cars and plug-in hybrids.” In addition to these fuel economy targets, there are also central government and city-specific subsidies in place which can amount to discounts of up to CNY100,000 CNY (approximately US$16,000). Another boost to the fortunes of electric vehicles will come from the restrictions imposed on the number of cars that can be registered in certain cities (currently six cities to be precise but many more are expected to follow suit), from which electric vehicles are exempt. Finally, the latest initiative is that “China, the world's biggest carbon emitter, is mandating that at least 30 per cent of new government vehicles be powered by alternative energy sources by 2016 in the government's latest move to combat pollution” according to a Bloomberg article on October 24. To put this into perspective, government vehicles are commonly reported as accounting for 20% of vehicle sales in China.

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October 31, 2014

China’s Electric Vehicle Push Could Reap Rewards in Europe

Neil-KingAnalyst Insight by Neil King - Automotive Analyst

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The anticipated flood of Chinese cars on European shores has simply not materialised. Even in the UK, where SAIC (Shanghai Automotive Industry Corporation) produces cars bearing the infamous MG badge, the brand captures less than 0.1% of the UK passenger car market and no other Chinese contenders appear in data released by the national trade association, the SMMT. It is rather intriguing that Chinese OEMs have not followed the strategy of Japanese and Korean brands, which entered Europe successfully by offering cars that undercut competitors on price and/or featured higher specifications as standard equipment. As for why this is the case, there are several reasons.

Continue reading "China’s Electric Vehicle Push Could Reap Rewards in Europe" »

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Recent Posts

Saudi Arabia: Migrant Workers and Mid-Income Group Drive Record Sales of Cheap Cars

Digital Trends: March 2015 - Payments, Cars and Music

1.2 Million Electric Vehicles on the Road Globally by end 2015

Rising Disposable Incomes in Emerging Markets Linked to Increasing Possession of Passenger Cars

The Rising Power of Female Consumers

The UK Becomes the Latest Country to Allow Driverless Cars on Public Roads

Estimating Category Leaders in FMCG Industries

Asia Pacific Recap: Key Events that Shaped the Region in 2014

Charging Ahead: China to Become the Largest EV Market in the World

China’s Electric Vehicle Push Could Reap Rewards in Europe