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Showing 1 - 32 of 62 documents
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Licensed to Wear: Licensed Fashion is Exploding

As I explore in our “Global Licensing Trends in Adult Fashion” global briefing, licensed fashion is on fire. It permeates all aspects of the apparel and footwear business and cuts across all demographics, ages and regions. While evergreen characters go strong, fashion, corporate trademark/brand, fashion, sports, music and celebrity licensing all battle for a greater share. As fast fashion and athleisure drive growth, fashion house and […]
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Licensors and Retailers Increasingly Experiment with the “Pop-up” Store Model in Licensing

As I highlighted in the “Emerging Retailing Models in Licensing: Pop-up Stores” opinion piece previously, pop-up shop format works well in the licensing industry. They can act as billboards for the franchise, enabling licensors to communicate the brand story directly with consumers. Recently, increasing number of business have been experimenting with the model by opening outlets at cinemas and live shows using it to communicate their […]
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Childrenswear: A Key Driver for the Global Licensing Industry

As I explore in our “Global Licensing Trends in Children’s Apparel and Footwear” Global Briefing, characters dominate children’s fashion licensing as the majority of these franchises target children. After children pass the age of eight, other licensing types provide fiercer competition to character licensing including fashion, music, celebrity and sports. Outerwear is the largest licensed […]
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Euromonitor to Speak at LIMA Mind Mix Executive Forum 2017

Event Name: LIMA Mind Mix Executive Forum Date: 17-03-31, 9am Location: Milan, Italy Link: https://www.licensing.org/mindmix/ Event Description: Mind Mix is a two-day executive forum featuring high-level dialogue between leading global licensing professionals. The most important, trending topics that impact daily and long term business strategies will be discussed. Speaker: Utku Tansel, Strategy Analyst – Licensing […]
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Euromonitor to Speak at Hong Kong Toys & Games Fair 2017

Event: Hong Kong Toys Industry Conference Date: 9-12 January 2017 Venue: Room N101B, Hong Kong Convention and Exhibition Centre Speaker: Utku Tansel, Strategy Analyst – Licensing Presentation Date: January 10, 2017 Presentation Time: 14:40 – 15:10 Presentation Title: Key Global and Regional Trends Shaping Toys Presentation Description:  Construction, once again, has been the star of […]
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Experiential Licensing Brings Brand New Cross-Industry Prospects

As I explore in our “Experiential Licensing: Consumer Fundamentals Falling into Place” Global Briefing, today’s consumers are increasingly redefining their values and priorities, leading to the birth of a new consumerism. “Experiencing is everything” phenomenon is driving growth in sports/music licensing and theme parks/themed travel. Thus, themed flights/holidays, themed hotels and cruises enjoy growing popularity. This trend […]
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