Childrenswear: A Key Driver for the Global Licensing Industry

by April 25th, 2017

As I explore in our “Global Licensing Trends in Children’s Apparel and Footwear” Global Briefing, characters dominate children’s fashion licensing as the majority of these franchises target children. After children pass the age of eight, other licensing types provide fiercer competition to character licensing including fashion, music, celebrity and sports. Outerwear is the largest licensed […]

Euromonitor to Speak at LIMA Mind Mix Executive Forum 2017

by February 26th, 2017

Event Name: LIMA Mind Mix Executive Forum Date: 17-03-31, 9am Location: Milan, Italy Link: Event Description: Mind Mix is a two-day executive forum featuring high-level dialogue between leading global licensing professionals. The most important, trending topics that impact daily and long term business strategies will be discussed. Speaker: Utku Tansel, Strategy Analyst – Licensing […]

Euromonitor to Speak at Hong Kong Toys & Games Fair 2017

by January 3rd, 2017

Event: Hong Kong Toys Industry Conference Date: 9-12 January 2017 Venue: Room N101B, Hong Kong Convention and Exhibition Centre Speaker: Utku Tansel, Strategy Analyst – Licensing Presentation Date: January 10, 2017 Presentation Time: 14:40 – 15:10 Presentation Title: Key Global and Regional Trends Shaping Toys Presentation Description:  Construction, once again, has been the star of […]

Licensing Industry Awaits the “Next Big Thing” in Character Licensing

by October 20th, 2016

As I explore in our “Licensing: Billion Dollar Character Franchises” global briefing, the astonishing popularity of Frozen clearly proved that there is still scope for new properties and expansion of existing franchises. While Disney dominates the licensing world with its 11 worldwide famous licences each selling more than US$1 billion of branded products, there are […]

Experiential Licensing Brings Brand New Cross-Industry Prospects

by September 17th, 2016

As I explore in our “Experiential Licensing: Consumer Fundamentals Falling into Place” Global Briefing, today’s consumers are increasingly redefining their values and priorities, leading to the birth of a new consumerism. “Experiencing is everything” phenomenon is driving growth in sports/music licensing and theme parks/themed travel. Thus, themed flights/holidays, themed hotels and cruises enjoy growing popularity. This trend […]