Resources

Alcoholic Drinks: 6 Key Cross-Category Trends for 2016

by February 4th, 2016

Hacking Alcohol; A Cocktail of Disruption Disruptive or –accommodative- technologies will reshape product offerings, challenge drinking rituals, accelerate and pedestrianize or add layers of complexity to brewing and maturation techniques, revolutionise promotional campaigns, expand distribution and accessibility options and reassess reviewing methods. Niche, exploratory experimentation will cross into the mainstream. Apps embracing increasing levels of […]

Euromonitor to Speak at Wine Vision 2015

by November 17th, 2015

Event: Wine Vision Date: December 9-11 2015 Location: Bilbao, Spain Presentation Title: Wine in world markets: Shifting economies, competing categories and evolving consumers Speaker: Spiros Malandrakis, Senior Alcoholic Drinks Analyst Presention Time: Thursday 10 December 2015, 09.15am The wine industry is challenged on all sides. Emerging markets, once hailed as the engines of growth, are […]

Alcoholic Drinks – October 2015 Overview of New Product Launches

by November 3rd, 2015

This monthly summary highlights the most interesting product launches in October, with a focus on the direction the alcoholic drinks industry is taking in terms of innovative developments. The Nuclear Option: Entering the Video Game Universe The semantics of popular culture and the alcoholic drinks industry’s rituals, trends and references have historically shared more than […]

August 2015 Overview of New Product Launches in Alcoholic Drinks

by September 19th, 2015

This monthly summary highlights the most interesting product launches in August, with a focus on the direction the alcoholic drinks industry is taking in terms of innovative developments. Soda’s hard side At the end of the day, and following the trajectories of nascent drinking rituals, hard soda was a foreseeable development; On the one hand, […]