Trump Forecast Scenario: Impact on Alcoholic Drinks

by October 13th, 2016

While the probability of a Trump election scenario is relatively low, the candidate’s aggressive and protectionist rhetoric would actually translate into additional volatility and headwinds for growth in all categories – not merely on a US level but globally. Geopolitical tensions flaring up alongside a rise in nationalistic rhetoric- forces that we have also seen […]

Euromonitor to Speak at Future Trends Spirits 2016

by September 23rd, 2016

Conference Name: Future Trends Spirits Location: London Date and time: 3rd October 2016, 12.25pm Speaker: Spiros Malandrakis, Senior Alcoholic Drinks Analyst, Euromonitor International Event description: The future trends spirits summit is organised by the Morning Advertiser which is a leading provider of news and business information to the pub sector. Since merging the sector’s two best-known […]

Opportunities for Alcoholic Drinks and Tobacco in Legal Cannabis in the US

by and August 19th, 2016

Opportunities and pitfalls abound for both alcoholic drinks and tobacco in partnership with the legal cannabis industry in the United States. The legal cannabis industry accounts for US$7 billion in 2015, and only a few states have legalized recreational use. Although legislation and regulations would most certainly play a heavy role in federal legalization, both […]

3 Trends for Wine in 2016

by May 25th, 2016

From grape stories to great stories Demystification and democratisation initiatives will allow the wine category to breathe and venture out of its stuffy cellar of complacency and stiff traditionalism. Grape varietals, terroir, appellations and unpronounceable chateaux will take a back seat to an over-reaching narrative providing more casual yet emotional undertones to brand equity. The […]

Alcoholic Drinks: 6 Key Cross-Category Trends for 2016

by February 4th, 2016

Hacking Alcohol; A Cocktail of Disruption Disruptive or –accommodative- technologies will reshape product offerings, challenge drinking rituals, accelerate and pedestrianize or add layers of complexity to brewing and maturation techniques, revolutionise promotional campaigns, expand distribution and accessibility options and reassess reviewing methods. Niche, exploratory experimentation will cross into the mainstream. Apps embracing increasing levels of […]