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Showing 1 - 32 of 91 documents
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New Strategy Briefing: Households and Gender

Gender has a major impact on the household, whether in terms of aesthetics, demands or roles acquired by its residents. However, as gender roles and characteristics evolve, predicting or assuming household behavioral patterns based on gender becomes a difficult proposition. Euromonitor’s newly released Strategy Briefing – Households and Gender – aims to identify the major shifts in gender within the household and their impact on brands, marketing and […]
PODCAST

Gender and Households Trends

The proportion of female household heads globally is growing, as are female disposable incomes. This is creating a newly-empowered generation of female consumers in the household. Meanwhile, men are becoming more involved in the home than ever before, as gender roles blur. In this podcast, we discuss some of the primary trends surrounding gender and […]
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New Data on Households: Number of Children, Rent Index, Dwelling Size, and More

Euromonitor International is pleased to announce the addition of a host of new data to the Households page. The new indicators include household by number of children, households by size of dwelling (in terms of square metres), households by construction material of outer walls, new house price indices, housing stock by year of construction, households by main source of drinking water, and households by main type of fuel used for cooking. These fresh data series add further depth to the analysis of households globally, helping […]
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Consequences of Rapid Urbanisation on Emerging Markets

Emerging markets are being reshaped by newly adopted trends and consumption behaviours, as newly urbanised households gain access to a variety of retail and commercial services available in cities. Countries such as Nigeria and China are witnessing unprecedented speed of city development. Opportunities in these markets lie for household goods and services retailers that cater […]
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Households Insights: Size and Segmentation

One of the major issues that the Households page attempts to analyse is that of size and segmentation – a vital indicator for understanding local market conditions. What will the dominant profile look like in 2030? Or how does household size change consumer behavioural patterns? The “Why Households Matter for Business Strategy” strategy briefing attempts […]
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Top 5 Household Unemployment Growth Markets to 2030

Euromonitor International has identified the top five markets globally by the fastest growth in unemployed household heads to 2030. They are Qatar, Pakistan, Cameroon, Bahrain and Hong Kong. Unemployment affects these countries to various degrees, with wide-ranging impacts on consumption and earning capability. Factors like population growth, large rural markets, political instability, industry automation, and […]
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Ageing Households: Challenges and Opportunities

The world’s households are ageing rapidly, as higher life expectancy, better healthcare and improved living standards drive the median age of household heads upwards. This shift is the most prevalent demographic trend among the world’s homes – and brands and governments must be ready to address the mounting challenges, as well as take advantage of […]
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Top 3 Markets by Kitchen Penetration Growth in 2017

Euromonitor International has identified the world’s top three markets by household kitchen penetration growth in 2017. Based on factors such as growth of kitchen possession, associated facilities and kitchen-based durables penetration, the leading markets are Ethiopia, Uganda and Pakistan. These frontier markets are opening up new opportunities for providers of household goods and services, particularly kitchen […]
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The Impact of Millennials on Global Households

The millennial generation (persons reaching young adulthood around the year 2000) is set to make a significant impact on households with their strong preference for energy efficiency, renewable consumption, smart home technology, comfortable surroundings and casual spaces. They have seen the ratings, read the comments and they know what brings value and what doesn’t. But […]
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What Markets are Primed for Smart Home Products?

Urban environments made of apartments are the key to smart home markets – homes can easily connect to various services. This, paired with ease of internet access, makes a good environment for smart homes. Several countries are in a strong position to adopt this technology, including the Scandinavian countries of Sweden, Norway, and Finland. Download […]
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Online Video Streaming Culture: Future State of Play

The online streaming market is growing in several different ways. Video on-demand is the largest market, with companies like Netflix and Amazon pioneering these services. Live event streaming is also another prominent service, with music subscription services such as Spotify and even YouTube investing in streaming live concerts. Live sporting events are also prominently streamed, with […]
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