Nadejda Popova Senior Project Manager - Services & Payments
london
English, Bulgarian, Spanish, Castilian, French, Russian
I am a strategist, with effective problem-solving skills, who helps generate innovative ideas and thought leadership content to maximise business growth and improve competitive advantage.
About Nadejda
Nadejda leads Euromonitor's new, innovative Loyalty offering. In this role, she delivers thought leadership insights to help companies understand customer preference and sentiment, evaluate industry trends and technological impacts, outline effective roadmaps to accelerate growth opportunities and inspire informed actions.
Expertise
Nadejda has a cross-industry focus on the evolving role of customer loyalty and its intersection with fintech and the digital economy at large. Key topics and focus areas include customer loyalty, reward programs, customer retention and customer experience. Nadejda has extensive experience in project management, particularly in the travel and tourism industry and investment banking.
Recently Published Work
Charting the Path to Loyalty: Subscriptions Unveiled
Nadejda Popova
The podcast explores the evolving landscape of customer loyalty and how market players are adapting their loyalty programmes to stay relevant amid changing consumer preferences and behaviours. Euromonitor International expert Nadejda Popova, Head of Loyalty, spoke recently to Robbie Baxter, one of the leading experts in subscription and membership models about what’s next for loyalty and subscriptions across different industries.
How are E-Mobility Brands Embracing Loyalty?
Fransua Vytautas Razvadauskas
The automotive industry is shifting to an electric future with an estimated 21% of new passenger car registrations projected to be electric in 2024. With an increasingly competitive and maturing industry, companies are looking to seize their customer base through engaging, targeted and unique loyalty provisions.
Flight into the Future: Lufthansa Launches Web 3.0 Loyalty Programme
Nadejda Popova
Deutsche Lufthansa AG (Lufthansa) is one of the leading airlines worldwide, and has been proactively transforming its loyalty programme. With the help of Web 3.0, the airline aims to maximise brand engagement and revenue streams, increase relevance and customer base, and better navigate consumer behaviour