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Showing 1 - 31 of 31 documents
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Euromonitor to Speak at Consumer Analyst Group Europe (CAGE) Conference 2017

Date: 20-22nd March 2017 Location: Hilton London Metropole, United Kingdom Conference: The Consumer Analyst Group of Europe Conference is the only independent European forum where you can meet the investment community and listen to over 30 CEOs, CFOs and senior managers from global consumer and consumer-related companies. See the full conference programme here. Speaker: Lianne […]
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What a Mondelez’s Takeover of Hershey Would Look Like

As Mondelez makes a takeover bid for Hershey, Euromonitor International reviews what a takeover would look like in the competitive landscape. Usurping Mars Combined, Mondelez and Hershey will have a 18% market share and therefore overtake Mars as the world’s leading confectionery player in 2016. Competitive Footprint Mondelez/Hershey combined share would exceed 50% in Mexico, […]
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Nestlé 2015 FY Results – Nestlé Succeeds in Becoming Healthier, but is it Getting too Lean to Stay Ahead?

Nestlé recorded 4.2% organic growth for the full year of 2015, which, whilst below projections of around 5%, represented a solid performance on the back of the Maggi noodle scandal and a slow performance in China. CEO Paul Bulcke reiterated that the company’s emphasis lies on profitable growth and, more specifically, succeeding in creating a […]
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Measuring Brand Performance by Price Positioning – New Research in Chocolate Confectionery

At the core of marketing snacks is predicting how consumers will respond to different stimuli. How will endorsement help raise sales? What effect does buying chocolate in a boutique vs supermarket have on quality perception? Euromonitor International’s latest research into chocolate confectionery’s brand pricing aims to shed light on these points. In the latest global […]
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