Japan: a nation of coffee lovers

by August 12th, 2003

Japan, traditionally a tea-consuming nation and home of the green tea that is fast proliferating in tea markets across the West, might not naturally be considered a coffee-loving nation. But coffee is not only more popular in both volume and value terms, overall tea sales are continuing to lose ground to coffee, with volume sales exhibiting consecutive decline between 1997 and 2002 (with only black speciality tea exhibiting strong growth).