April 4th, 2017
The average global life expectancy is now 72 years, up from 69 years in 2005. Over the decade, the global percentage of people aged over 60 years grew from 10% to 12%, and by 2020 this figure is expected to rise 13%. Not only is the world maturing, the healthy life expectancy is longer and […]
May 6th, 2015
The recent Strategy Briefing, Cultural Diversity and its Impact on Global Consumer Markets, looks at the wealth of new opportunities open to marketers and the shift from traditional ethnic marketing to “marketing in a multicultural world”. These are key market drivers behind the trend: The changing ethnic, cultural and religious mix within Western societies is […]
November 7th, 2014
Our new Strategy Briefing, The Sugar Backlash and its Effects on Global Consumer Markets considers the impacts of this change on consumer behaviour; global ingredients markets; consumer markets such as packaged foods, soft drinks and health and wellness; company strategy and legislation. It’s worth looking at current thinking on the pros and cons of sugar to contextualise the […]
October 18th, 2014
Pet owners are increasingly treating their cats, dogs and even small mammals like members of their family. The opportunity to commercialise this trend into a vast range of goods and services – from dog beer to cat counselling, from pet weddings to “social petworking” – is staggering for the company that can position itself to […]
May 3rd, 2014
Recent years have seen an explosion in mobile web use. Increasingly powerful devices and apps are capable of fulfilling a multitude of tasks, from entertainment, communication and navigation to shopping, education and health monitoring. As a result consumers are becoming ever more immersed in their own digital worlds, anywhere and anytime. Our new global report […]
September 10th, 2013
The BRIC acronym was coined by Goldman Sachs back in 2001 to describe four of the leading emerging markets of the time: Brazil, Russia, India and China. The name caught on, and the foreign ministers of the BRIC countries decided to hold a summit in New York in 2006, creating a new institution. In order […]
December 6th, 2012
Market research company Euromonitor International identifies ten global consumer trends for the next five years.
November 7th, 2012
Market research company Euromonitor International identifies 10 global macro trends for the next five years.