Resources

The Backlash Against Sugar: The Facts

by November 7th, 2014

Our new Strategy Briefing, The Sugar Backlash and its Effects on Global Consumer Markets considers the impacts of this change on consumer behaviour; global ingredients markets; consumer markets such as packaged foods, soft drinks and health and wellness; company strategy and legislation. It’s worth looking at current thinking on the pros and cons of sugar to contextualise the […]

Pet Humanisation: The trend and its Strategic Impact on Global Pet Care Markets

by October 18th, 2014

Pet owners are increasingly treating their cats, dogs and even small mammals like members of their family. The opportunity to commercialise this trend into a vast range of goods and services – from dog beer to cat counselling, from pet weddings to “social petworking” – is staggering for the company that can position itself to […]

Strategy Briefing: Mobile Cocooning: How Growing Reliance on Smart Devices is Influencing Consumer Behaviour

by May 3rd, 2014

Recent years have seen an explosion in mobile web use. Increasingly powerful devices and apps are capable of fulfilling a multitude of tasks, from entertainment, communication and navigation to shopping, education and health monitoring. As a result consumers are becoming ever more immersed in their own digital worlds, anywhere and anytime. Our new global report […]