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Mass market consumers will no doubt be inspired by watching Olympic athletes at the top of their game. The health and wellness industry must take advantage of this. Ewa Hudson, head of health and wellness research at Euromonitor, states that the games are a perfect opportunity for health and wellness companies to advertise products, in spite of the fact that the largest Olympic sponsors are sugary soft drinks and greasy fast food brands. Want more insight on how the Olympics are impacting the UK economy and global consumer brands? Download our free special report today! Make sure to follow the conversation on Twitter using the hashtag #EMI_Olympics Download this podcast as an MP3  
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Download this episode as an MP3 In this episode of Globalcast, Ewa Hudson, Head of Health and Wellness at Euromonitor International, discusses her findings from the SupplySide West Pro-biotic Workshop. Ewa discusses:
  • The most interesting trends that came from her presentation
  • Which markets might reach saturation in the upcoming years
  • Opportunities for mergers and acquisitions in health and wellness
  • The next big thing in probiotics
 
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