Selling Sleep as a Luxury Commodity

by August 14th, 2015

Consumers’ busy lifestyles and today’s greater understanding that sleep enhances lives and health including goals like weight loss, mean that more brands are responding to the consumer pursuit of quality sleep. A slew of products offering better sleep include “Night Milk”, herbal supplements, and sleep monitoring and enhancing apps, calming baby toiletries and hotel and […]

The Delicate Business of Updating Products in the Age of Newness

by July 28th, 2015

In 2015, reinventing an established ‘ghost brand’ for new audience segments,  altering food formulations in response to consumer wellness concerns or changing a brand name already esteemed by customers is increasingly challenging. Established names can benefit from positive associations like authenticity, but buyer expectations of fresh products and updated services encouraged by 24/7 digital information […]

Singaporean Consumers in 2020: A Look into the Future

by July 4th, 2015

As Singaporeans celebrate the Republic’s Golden Jubilee this year, how are they preparing themselves for the future? What does the future hold against the backdrop of an ageing population and the passing of the country’s founding father Lee Kuan Yew? Singaporean Consumers Today A nation of avid travellers More than 90% of the Singaporeans surveyed by […]

Influencers and Their Impact on Consumer Trends and Buying Habits

by June 15th, 2015

Listen as MP3Online influencers, whether popular vloggers or celebrities touting lifestyle brands, have massive impact on like-minded consumers buying habits. These influencers and their audience are digital natives who have no qualms using the internet to buy products from abroad that are not available in their local markets, blurring the boundaries of regional economies. Listen […]

The Heart That Beats Behind Milan Expo’s Vision

by June 11th, 2015

Michelin-starred chefs are creating delicious dishes out of surplus food delivered to the huge, international Expo exhibition, this year taking place in Italy’s commercial hub, Milan. The show is one month through a six-month stint, welcoming millions, and revolves around the theme of “Feeding the Planet, Energy for Life”. This title alone indicates that a […]