July 28th, 2015
In 2015, reinventing an established ‘ghost brand’ for new audience segments, altering food formulations in response to consumer wellness concerns or changing a brand name already esteemed by customers is increasingly challenging. Established names can benefit from positive associations like authenticity, but buyer expectations of fresh products and updated services encouraged by 24/7 digital information […]
July 11th, 2015
Food is the new rock ’n’ roll – this much has now become a banal truism. And it’s street food that is really rocking now. From farmers’ markets to food trucks, from Portland, Oregon to Mönchen-Gladbach via London and Seoul, eating take-away portable snacks freshly cooked on a stall or a truck is where most […]
July 4th, 2015
As Singaporeans celebrate the Republic’s Golden Jubilee this year, how are they preparing themselves for the future? What does the future hold against the backdrop of an ageing population and the passing of the country’s founding father Lee Kuan Yew? Singaporean Consumers Today A nation of avid travellers More than 90% of the Singaporeans surveyed by […]
June 24th, 2015
Australia has elevated itself on the global stage in the last two decades, thanks to a booming mining industry and an influx of economic migrants. However, the country is currently seeing a slowdown in all sectors, with its currency depreciating nearly 20% in just two years. Heading towards the end of this decade, what does […]
June 15th, 2015
Listen as MP3Online influencers, whether popular vloggers or celebrities touting lifestyle brands, have massive impact on like-minded consumers buying habits. These influencers and their audience are digital natives who have no qualms using the internet to buy products from abroad that are not available in their local markets, blurring the boundaries of regional economies. Listen […]
June 11th, 2015
Michelin-starred chefs are creating delicious dishes out of surplus food delivered to the huge, international Expo exhibition, this year taking place in Italy’s commercial hub, Milan. The show is one month through a six-month stint, welcoming millions, and revolves around the theme of “Feeding the Planet, Energy for Life”. This title alone indicates that a […]
May 20th, 2015
As the consumer experience of flying has perhaps become more basic for most of us in recent years, with ‘no-frills’ airlines and even scheduled airlines limiting perks to keep prices down, airports have blossomed into more than utilitarian transportation hubs. They now feel like odes to the consumption of goods and services, with a plethora of […]
May 10th, 2015
Buying used, recycled or re-manufactured items has no longer to do with saving up. For millions of consumers throughout the Americas, it is all about taking part in the new so-called circular economy, which implies the re-entry of previously used items in the production/sales cycle.
May 6th, 2015
The world is an increasingly mobile place, with people criss-crossing the globe and living abroad in ever-greater numbers. However, the expat experience is changing – migrants are an increasingly heterogeneous group with a wide variety of goals and expectations.
May 5th, 2015
In 2015, consumers in emerging markets are more obviously aware of and concerned about sustainability and ethical issues as greener lifestyle aspirations are starting to be expressed in daily life and not just surveys.