January 12th, 2016
Global consumption in 2016 will see a blend of established, new and counter trends, challenging the way consumers live and shop. From brand-agnostic and over-connected consumers to a focus on greener food and mental wellbeing, Top Global Consumer Trends for 2016 analyses prevalent trends, consumer attitudes and purchasing decisions across consumer types, industries and countries.
December 25th, 2015
Despite their doubts about the effectiveness of individual actions in the face of massive global pollution, growing numbers of consumers are making efforts to live more sustainably.
December 18th, 2015
On 10 December 2015, we held a live webinar focusing on how to successfully sell FMCG products to the millennial generation as well as global and regional trends within this demographic sector.
November 18th, 2015
Economic conditions in different world regions and countries will impact how consumers spend their money this holiday season. Consumers in North America, Europe and some part of the Asia-Pacific region are approaching this holiday season with a more positive outlook than consumers in Latin America. As the holiday buying season becomes continually stretched, online […]
November 1st, 2015
With Halloween approaching, it’s a good time to highlight that ‘Vampire kids’ –children and teenagers who are letting their use of tech devices eat into their sleeping hours – are already with us. Numerous studies document the detrimental consequences of night-time digital addition on general wellbeing including ability to focus, behaviour and outlook. What’s more, […]
October 11th, 2015
The release, in beta, of what’s been called a Yelp for people is proving controversial. Many are asking whether new app Peeple, which lets users rank people on a scale of one to five without their consent, is just innocent people-watching, or something more sinister. But it seems it was only a matter of time […]
October 5th, 2015
Concerns over safety have an impact on every aspect of consumer decision-making in Africa, from where to live and shop, to the car one drives and the route one takes to and from home. This is because insecurity and fear are normal realities of life on the African continent, from the broader conflicts in countries […]
September 6th, 2015
More consumers are choosing to go on a cruise. Asked to explain the appeal of a cruise holiday, patrons praise the value of inclusive packages taking in transport, food and entertainment, helping them to budget more efficiently as well as the multi-destination experience. The cruise atmosphere is also being updated. P&O Cruises, for instance, have replaced […]
August 14th, 2015
Consumers’ busy lifestyles and today’s greater understanding that sleep enhances lives and health including goals like weight loss, mean that more brands are responding to the consumer pursuit of quality sleep. A slew of products offering better sleep include “Night Milk”, herbal supplements, and sleep monitoring and enhancing apps, calming baby toiletries and hotel and […]
August 3rd, 2015
Listen as MP3 The sharing economy and ethical consumption are part of a larger sharing and caring consumer trend. This movement has arisen from the seeds planted by the green trend when consumers began embracing the power of voting with their wallets. Today, consumers view the products and services they choose to endorse via consumption […]