Resources

Top 10 Global Consumer Trends for 2016

by January 12th, 2016

Global consumption in 2016 will see a blend of established, new and counter trends, challenging the way consumers live and shop. From brand-agnostic and over-connected consumers to a focus on greener food and mental wellbeing, Top Global Consumer Trends for 2016 analyses prevalent trends, consumer attitudes and purchasing decisions across consumer types, industries and countries.

Consumer Spending Intentions for the 2015 Holiday Season

by November 18th, 2015

  Economic conditions in different world regions and countries will impact how consumers spend their money this holiday season. Consumers in North America, Europe and some part of the Asia-Pacific region are approaching this holiday season with a more positive outlook than consumers in Latin America. As the holiday buying season becomes continually stretched, online […]

‘Vampire Kids’: Young Device Users Eating into Sleep, Health and Academic Achievement

by November 1st, 2015

With Halloween approaching, it’s a good time to highlight that ‘Vampire kids’ –children and teenagers who are letting their use of tech devices eat into their sleeping hours – are already with us.  Numerous studies document the detrimental consequences of night-time digital addition on general wellbeing including ability to focus, behaviour and outlook. What’s more, […]

Consumers and Fear in Africa: How are Safety and Wellbeing Concerns Driving Purchasing Habits?

by October 5th, 2015

Concerns over safety have an impact on every aspect of consumer decision-making in Africa, from where to live and shop, to the car one drives and the route one takes to and from home. This is because insecurity and fear are normal realities of life on the African continent, from the broader conflicts in countries […]