Shopping for Control

by August 12th, 2016

With recent unsettling world events further undermining the consumer sense of safety, the motivation to secure control over our lives is only intensifying as 2016 progresses. The need to recover a sense of order and strength is influencing many buying decisions and disparate consumer behaviour including ‘helicopter parenting’, the interest in smart homes and where […]

Changemakers and Their Impact on Purchasing and Lifestyle Choices

by July 18th, 2016

As 2016 progresses and global instability and public debate about environmental protection continues, more younger consumers are keen on becoming “changemakers” and embracing social causes. From buying ‘responsible’ brands to pairing down consumption, these “changemakers” are having an impact on the economy, lifestyles and buying habits. Listen as MP3

Gender Blurring: A Top Consumer Trend for 2016

by March 12th, 2016

Gender blurring is a rejection of gender stereotypes and saluting an androgynous lifestyle. This trend has manifested itself in many ways: Calvin Klein’s gender-free fragrance CK2, the declassification of toys by Disney and Amazon, and even Playboy’s toned-down issue in March 2016. This trend will continue to impact the media, consumer ideals, and industries in […]

North Americans and Medical Tourism: High Health Costs Driving Consumer Interest in Travelling for Treatment

by February 26th, 2016

Medical tourism, where consumers travel to a foreign country for the purpose of obtaining medical treatment in that country, is growing in popularity among consumers in the US and Canada as populations age, healthcare costs spiral in the former and waiting lists grow longer in the latter. They are also tempted by the holiday setting and […]