Resources

Ageing: A Changing Narrative: A Top Global Consumer Trend for 2017

by April 25th, 2017

As 2017 unfolds, consumers aged over 50, the most vocal and youngest of whom are part of a generation known for their outspoken views, the baby boomers, are living a changed ageing narrative with shifting perceptions and attitudes towards maturing. This sees articulate ‘ambassadors’ and organisational advocates ‘disrupting ageing’ via louder consumption demands, shifting work […]

Update on our Top 10 Global Consumer Trends for 2016: Agnostic Shoppers

by December 18th, 2016

In 2016, agnostic shoppers continue to be drawn to innovation around value; ideas that play with, even challenge their perception of what a good purchase means. This was clear in the consumer enthusiasm for the global buying bonanza over November’s discount days. Shoppers voted with their wallets to confirm the sustained appeal of thrifty shopping […]

Update on our Top 10 Global Consumer Trends for 2016: Buying Time

by August 31st, 2016

As 2016 progresses, saving time continues to be about new attempts to buy time beyond convenience, with consumers showing greater willingness to outsource aspects of their lives. Time saving solutions for busy urbanites take in numerous subscription services delivering curated products to consumer homes, new apps to help consumers bypass queues, real time customer service […]