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Showing 1 - 32 of 113 documents
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Consumers in Training: A Top Consumer Trend for 2017

Today’s family demands are launching youngsters into consumption at an earlier stage. Typical factors include parents struggling with work / life balance and a consequent greater consumer reach for paid-for convenience, extended online time for all and youngsters staying in the home, often into their 20s and beyond. This reality empowers children with greater agency […]
PODCAST

Ageing: A Changing Narrative: A Top Global Consumer Trend for 2017

As 2017 unfolds, consumers aged over 50, the most vocal and youngest of whom are part of a generation known for their outspoken views, the baby boomers, are living a changed ageing narrative with shifting perceptions and attitudes towards maturing. This sees articulate ‘ambassadors’ and organisational advocates ‘disrupting ageing’ via louder consumption demands, shifting work […]
ARTICLE

Ageing: A Changing Narrative

*This is an excerpt from our recent white paper, Top 10 Global Consumer Trends for 2017. Download the white paper for more insights on key consumer trends. In 2017, almost a quarter of everyone on the planet will be over the age of 50, a record number. These consumers are transforming what it means […]
WEBINAR

Webinar | Top 10 Global Consumer Trends 2017

Consumers in 2017 are more demanding of products, services and brands than ever before. Consumer identity is multidimensional and in flux, with shoppers in a broader age range more likely to have a hand in defining themselves and their needs. This webinar offers insights into key global consumer trends in 2017, helping decode your existing […]
WEBINAR
WHITE PAPER

Top 10 Global Consumer Trends for 2017

Consumers are now more demanding of products, services and brands than ever before, and are using digital tools to articulate and fulfil their needs. The 2017 consumer is harder to characterise, not least because identity is multidimensional and in flux, with shoppers more likely to have a hand in defining themselves and their needs. Download […]
WHITE PAPER
WHITE PAPER
ARTICLE
PODCAST

Challenging Ageing in Consumer Markets

Both consumers and high profile influencers are challenging ageing in disparate spheres such as wellness, advertising and sports participation as 2016 unfolds. Ageing is central to public debate as the future for many world regions is much greyer, and mature consumers remain a huge market. We can now talk of a mature lifestyle as more […]
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PODCAST

Shopping for Control

With recent unsettling world events further undermining the consumer sense of safety, the motivation to secure control over our lives is only intensifying as 2016 progresses. The need to recover a sense of order and strength is influencing many buying decisions and disparate consumer behaviour including ‘helicopter parenting’, the interest in smart homes and where […]
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PODCAST
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PODCAST

Gender Blurring: A Top Consumer Trend for 2016

Gender blurring is a rejection of gender stereotypes and saluting an androgynous lifestyle. This trend has manifested itself in many ways: Calvin Klein’s gender-free fragrance CK2, the declassification of toys by Disney and Amazon, and even Playboy’s toned-down issue in March 2016. This trend will continue to impact the media, consumer ideals, and industries in […]
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WEBINAR
WHITE PAPER

Top 10 Global Consumer Trends for 2016

Global consumption in 2016 will see a blend of established, new and counter trends, challenging the way consumers live and shop. From brand-agnostic and over-connected consumers to a focus on greener food and mental wellbeing, Top Global Consumer Trends for 2016 analyses prevalent trends, consumer attitudes and purchasing decisions across consumer types, industries and countries.
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ARTICLE

‘Vampire Kids’: Young Device Users Eating into Sleep, Health and Academic Achievement

With Halloween approaching, it’s a good time to highlight that ‘Vampire kids’ –children and teenagers who are letting their use of tech devices eat into their sleeping hours – are already with us.  Numerous studies document the detrimental consequences of night-time digital addition on general wellbeing including ability to focus, behaviour and outlook. What’s more, […]
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ARTICLE
ARTICLE

Why are Cruises Tempting More Consumers?

More consumers are choosing to go on a cruise. Asked to explain the appeal of a cruise holiday, patrons praise the value of inclusive packages taking in transport, food and entertainment, helping them to budget more efficiently as well as the multi-destination experience. The cruise atmosphere is also being updated. P&O Cruises, for instance, have replaced […]
ARTICLE