Beauty and Personal Care: Entering the New Media Market

by November 5th, 2010

Carrie Lenard, Beauty and Personal Care industry analyst at Euromonitor International, states that beauty and personal care manufacturers are using new advertising techniques to reach out to consumers during the economic recovery. The internet has been a popular outlet for new advertising, especially since many consumers are permanently connected to the internet via mobile phones. […]

Middle Eastern beauty market shows resistance to global recession

by June 26th, 2009

As the much-maligned global credit crunch slows sales in Western regions, the Middle East’s cosmetics and toiletries market, worth US$7.2 billion in 2008 according to Euromonitor International, appears to be surviving the downturn far better than other regions. Not only was its healthy overall growth of 8% for cosmetics and toiletries the highest that the Middle East had produced in the last five years, it was also one of only a handful of regions that did not record lower growth than that of the previous year.