Resources

The Future Direction of Athleisure and Luxury Apparel

by , and March 2nd, 2017

Thursday, March 2nd, 2017 at 9 a.m. CST / 3 p.m. GMT There is speculation that consumers are losing interest in athleisure, raising questions over the industry’s future and direction. How can apparel and luxury brands use this downturn as an opportunity to recapture consumers’ attention, capitalize on changing demands and strengthen the Lux-leisure trend? […]

New Apparel and Footwear Research Category Overview: Sportswear Maintains Momentum

by January 20th, 2017

US$1.7 trillion; that’s how much the global apparel and footwear market was valued at in 2016. Although this is an impressive performance given economic headwinds and political turmoil, it was also the industry’s weakest growth since the 2008 recession, at 4%. Notably, performance would have been decidedly weaker had it not been for sportswear; for the […]

Apparel Retailing at Christmas: Create Holiday Cheer by Gifting Convenience

by November 26th, 2016

It’s the most important time of the year. Holiday retailing is in full swing and given apparel and footwear is one of the most desired items for gifts, this season is expected to prove considerably fruitful for the industry. High traffic provides prime opportunities to capture consumer attention and garner brand loyalty; however, as purchase behaviours […]

Analyst Insights on Black Friday Trends for 2016

by , , , , , and November 23rd, 2016

Black Friday always falls the day after Thanksgiving Day in the US, with a lot of workers choosing to take the day off to spend a long weekend with their families. Retailers have sought to take advantage of this by slashing prices in order to attract bargain hunters, but consumers don’t need to wait until Friday to […]

Who’s Faster, Higher, Stronger – Nike or adidas? Preparing to Take Gold at Rio 2016

by August 2nd, 2016

The pressure is on. There’s less than a week to go until the biggest sporting event of the year and the trend towards healthy lifestyles and fitness obsessions continues to rise, making the Rio Olympic Games 2016 potentially one of the most lucrative sporting events to date. High-profile sponsorship deals and savvy marketing campaigns are […]

Fashion Friday: The Impact of Selfie Culture and Utilizing Social Engagement

by January 29th, 2016

Fashion brands continue to seek new ways in which they can harness the power of social media. With connected consumers driving the so called “selfie-culture” yet hesitant to engage with their favorite companies and brands outside of “liking” a brand’s Facebook or Twitter account, companies must expand outside of trending hashtags and create lucrative sales […]

Key Trends in Apparel and Footwear

by January 24th, 2016

  Sportswear remains the best performing category for apparel and footwear going into 2016, and fast fashion is showing no signs of slowing down in terms of brand perforation. Brands like H&M, Zara and Primark are rapidly expanding, contributing heavily towards Apparel and Footwear’s overall growth. The industry grew by 4 percent in value terms in […]