Resources

Doing Business at the Bottom of the Pyramid Is Not All about Low-Income Countries

by March 11th, 2017

Although low-income consumers predominantly concentrate in developing countries, the idea of doing business at the bottom of the pyramid (BOP) is not all about the world’s poorest nations. In developed countries, the number of households with an annual disposable income below US$10,000 (in purchasing power parity – PPP terms) totalled 15.5 million in 2015 and is set […]

Top 5 Bottom of the Pyramid Markets: Diverse Spending Patterns and Future Potential

by March 4th, 2017

Euromonitor International has identified India, Nigeria, China, Indonesia and South Africa as the top five bottom of the pyramid (BOP) markets. This selection was based on the evaluation of the BOP in total number of adults living on an annual disposable income below US$5,000 (on a purchasing power parity, PPP, basis) and a net wealth of […]

How to Use Income and Expenditure Data to Enhance Your Business Strategy

by February 27th, 2017

Insights into who consumers are, what they spend their money on, where they live and their earning power are truly critical to business success. This information helps companies understand market potential, target consumers within appropriate income bands and devise long-term strategies, helping a business decide to enter a prospective market, the products and services to […]

Challenges and Opportunities at the Bottom of the Pyramid

by November 11th, 2016

The bottom of the pyramid – or the BOP – is gaining increasing recognition by large corporations as an important consumer group. Ever since the global financial crisis of 2008-2009, global businesses have been operating in an environment of slowing growth, weakening consumer expenditure, volatility and uncertainty. A new growth avenue beyond the much-talked-about middle […]

New Population Strategy Briefing: Boom or Bomb – India’s Demographics and Market Impact

by November 1st, 2016

Euromonitor International is pleased to launch a new Strategy Briefing: Boom or Bomb – India’s Demographics and Market Impact, which uncovers India’s key demographic trends and their implications for consumer-facing businesses. India is home to nearly a fifth of the global population and is set to overtake China to become the world’s most populous nation in 2025. […]

Towards a More Inclusive Economy: Key Takeaways from the BOP World Convention and Expo 2016

by October 7th, 2016

Euromonitor International was pleased to lead an engaging and informative workshop on “Strategies That Work at the Bottom of the Pyramid (BOP)” as part of the BOP World Convention and Expo 2016 in Singapore. This year’s convention focused on the theme of “The Future Inclusive Economy: Mass Collaboration across All Sectors”, which aimed at bringing […]

Euromonitor to lead the workshop at BoP World Convention & Expo 2016

by September 9th, 2016

Event: BoP World Convention & Expo 2016 Date: 20th to 22nd September 2016 Location: Tay Eng Soon Convention Centre, ITE College Central, Singapore Guest-of-Honour: Emeritus Senior Minister Goh Chok Tong Description: The Base of the Pyramid refers to the approximately 4.5 billion consumers in emerging economies living under US$8 per day. This US$5 trillion BoP […]