Euromonitor participa do PETtalk 2017

by March 5th, 2017

The event: PETtalk 2017 A PETtalk – Conferência Internacional da Indústria do PET, promovida pela Associação Brasileira da Indústria do PET (ABIPET),vai apresentar nos dias 21 e 22 de março os últimos avanços tecnológicos, números de mercado, cases de sucesso, informações essenciais para todo profissional do setor e importantes debates sobre o mercado. Website: […]

Opportunities for Natural and Organic Beverages in Brazil: When Health Overcomes Convenience

by September 8th, 2016

The global market of soft drinks is constantly changing in terms of new consumers’ demands and specific needs to be addressed. The health and wellness trend continues to drive the pursuit of beverages with a healthier positioning, clear functional benefits and the least possible addition of artificial ingredients. For a long time, reduced sugar beverages remained on […]

Euromonitor participa da Expocachaça

by May 18th, 2016

Nome do evento: Expocachaça Website: Quando e onde: 9 a 12 de junho de 2016, Expominas, Belo Horizonte Confira nossa participação: Angélica Salado, analista de pesquisa da Euromonitor International, apresenta “Destilados no Mundo: Como o Brasil pode aproveitar a globalização das bebidas regionais” em 9 de junho às 14h. O evento: A Expocachaça, evento […]

The Impact of the Olympics on Industries in Brazil

by , , , , and May 15th, 2016

  With Rio de Janeiro set to host the summer Olympic games in just a few months, Euromonitor International’s research team in Brazil takes a look at how the games will impact different industries in Brazil, Latin America, and beyond. Researchers look at the impacts of the games on travel, drinks, consumer electronics, food and […]

The Connected Consumer Chat: Top Trends in Remote Commerce

by , , , , , , , , and April 29th, 2016

  The remote purchase environment continues to drive the m-commerce story line, with consumers increasingly shifting from computers to mobile devices when researching and making purchases. In 2015, for example, Chinese consumers purchased more from mobile devices than computers for the first time ever. This trend will continue in other markets in the near future. […]

The Soft Drinks Market in Brazil

by April 28th, 2016

  The soft drinks market in Brazil grew by 2 percent in 2015 despite unfavorable economic situations in the country. Small and regional players are finding opportunities in powered concentrates, as consumers turn towards these drinks when their available income shrinks. Energy drinks grew by 10 percent in the country as consumers choose natural energy […]

O sucesso da Drinkfinity, da PepsiCo, no Brasil

by September 27th, 2015

Recentemente, a PepsiCo lançou no Brasil o sistema de hidratação Drinkfinity, que inclui uma garrafa de água e cápsulas contendo sabores, vitaminas e nutrientes. O produto se diferencia no estagnado mercado de sucos concentrados no país, que até então não havia apresentado inovações além de novos sabores ou embalagens. Embora o Drinkfinity ainda esteja restrito […]

Food Trucks in Brazil: Democratisation of Premium Food or Premiumisation of Democratic Food?

by September 22nd, 2015

2014 was a remarkable year for food trucks in Brazil. During the year, this new format, already very famous outside the country – especially in the US – and which already had some pioneers operating in Sao Paulo, took to the streets of major urban areas across the country. The movement started with the popularisation […]