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180 posts categorized "Australia & Oceania"

June 24, 2015

Australian Consumers in 2020: A Look into the Future

Daphne KasrielAnalyst Insight by Daphne Kasriel-Alexander - Consumer Trends Consultant

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Australia has elevated itself on the global stage in the last two decades, thanks to a booming mining industry and an influx of economic migrants. However, the country is currently seeing a slowdown in all sectors, with its currency depreciating nearly 20% in just two years. Heading towards the end of this decade, what does the future look like for Australia


Not afraid to complain

According to the latest report released in December 2014 by the Australian Competition and Consumer Commission (ACCC), over 7,000 individuals filed complaints and enquiries about small businesses and franchising in the second half of last year. Some complaints have even gone viral online, such as one mother’s complaint about a café which did not let her take her pram inside, and another who complained after being told to stop breastfeeding. In a separate report by Queensland University of Technology and University of Warwick published in the same period in the Journal of Marketing Management, one female participant was quoted as saying: “I believe that being forceful when complaining is effective because I think you need to be halfway between forceful and assertive”.  

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May 31, 2015

The Growth in Popularity of Craft Beer in New Zealand


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New Zealand consumers are turning away from regional and national mainstream beer brands in favor of craft and craft-positioned alternatives. Despite a flat beer market overall, craft brands both owned by major brewers and by microbreweries continue to see growth in the market. Listen to the podcast for complete insights.

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April 26, 2015

Anti-Allergens Nothing to Sneeze at in Australian Home Care

Lily-LamAnalyst Insight by Lily Lam - Research Analyst

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With approximately one in three Australians having an allergy in 2014, according to the National Asthma Council, Australia has one of the highest prevalence of allergies in the developed world. This proved fertile ground for home care manufacturers, with the major global players releasing a range of new anti-allergen products suitable for children and adults with skin sensitivities under the “sensitive” banner in Australia in 2014. In doing so, they are exploring a niche monopolised by locally produced eco-friendly brands.

Local players in a sensitive niche no longer

A relatively new entrant, Aware Environmental Ltd was formed by the merger of two green brands, Orange Power and Aware, with a vision to be Australia’s most ethical manufacturer of eco-friendly household consumer products by producing Australian-made accredited and endorsed products that help consumers to live a greener lifestyle. The company is an industry leader in producing environmentally responsible products that are formulated without the use of palm oil. All of the Aware products are endorsed by Planet Ark and the Aware Sensitive range is especially formulated to be free from ingredients that irritate the skin, such as optical brighteners, fragrances, dyes and enzymes, and is independently approved by the Asthma Council of Australia’s Sensitive Choice Program (marked with a blue butterfly). However, with a 0.3% share of the home care market in Australia in 2014, the company is not well positioned to take on the industry leaders Unilever, Procter & Gamble or Reckitt Benckiser as they launch hypoallergenic home care products into the mainstream.

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April 21, 2015

Consumer Foodservice in Australia Targets Pet Owners

Thomas writerAnalyst Insight by Thomas Writer - Research Analyst

It is well documented that Australians love their pets and that the bond between owner and pet is only growing stronger. The number of “pet-friendly” businesses such as cafés, hotels and even airlines is on the up, all catering to the ever-increasing willingness of consumers to humanise and indulge their pets. Australians spent A$3.5 million on their pets’ food, treats, litter, healthcare, dietary supplements, toys, homes and other accessories, which translates into A$146 spent per pet, up 19% from five years ago. A total of 39% of Australian households owned a dog in 2014, with 29% owning a cat.

While there has always been potential for foodservice operators to incorporate a pet-friendly theme at their outlets, with dog drinks served at dog cafés like Sydney’s Café Bones or websites such as doggydining.com.au helping dog owners find eateries that are pet-friendly for example, there is certainly ample opportunity for enterprising foodservice ventures keen to get their paws on the pet-loving market.

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March 24, 2015

E-Commerce in China Could Boom after New Zealand Infant Formula Poison Threat

Lianne van den BosAnalyst Insight by Lianne van den Bos - Food Analyst

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Over the last few years Internet retailing for baby food has soared in China after several baby food scares caused parents to turn to the online channel to order “trusted” European brands that were sold out in-store. One of the latest threats in New Zealand could boost Internet retailing even more.

photo online sales_small.jpg

New Zealand’s largest dairy producer, Fonterra, as well as Federated Farmers, are making efforts to reassure consumers that their products are safe after a blackmail threat was received to poison both companies’ infant formula. The letters threatened to contaminate infant formula with a poison known as 1080, used in pest control, as a protest to stop the country from using it. Biodegradable 1080 poison is the only toxin currently registered for use on mainland New Zealand as suitable for aerial targeting of possums - a major conservation and agricultural pest.

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March 23, 2015

Threat on New Zealand Dairy as 1080 Infant Formula Contamination Scare Revealed

Erika SirimanneInsight by Erika Sirimane - Business Development Consultant

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On March 10th 2015, the New Zealand Police and the Ministry for Primary Industries held a joint press conference to announce that Fonterra Co-operative Group Ltd and the Federated Farmers advocacy organisation received letters in November 2014 threatening to contaminate infant formula and other products if New Zealand did not stop using the pesticide 1080 by the end of March 2015. 1080, a pest control chemical compound commonly used by the Department of Conservation to control possum and rodent populations, represents a contentious issue in New Zealand, with the use often supported by conservationists and livestock farmers, but typically opposed by residents living in 1080 aerial-drop zones.

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March 20, 2015

Premiumisation Takes Spirits to a New Level in Australia

Daniel GrimseyAnalyst Insight by Daniel  Grimsey - Senior Research Analyst

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Given all the hype around premiumisation, there’s nothing ground-breaking in assuming that premiumisation will prove a defining trend of 2015. But why are consumers trading-up?

Australian aspirations

People are always talking about premiumisation, but nobody really talks about why.

Firstly, we need to look at how we got here.  We need to understand that Australia is not like other countries.  For many observers, the fact that we can even talk about a trend like premiumisation in Australia doesn’t feel right – after all this is a nation in which spirit-based RTDs outsell full-strength bottled spirits by a mind-boggling margin.

Australians drank 269 million litres of spirit-based RTDs in 2013, compared to only 63 million litres of spirits.  This is quite unique.  In the United States, for example, 45 million litres of spirit-based RTDs and 1.8 billion litres of spirits were consumed in 2013.  And the rest of the world resembles the US far more than it does Australia.

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March 10, 2015

Analysing the Global Surf Apparel Market


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Surf-themed apparel has suffered a well-documented struggle in the aftermath of the 2008 financial crisis as the category’s “Big Three” brands have suffered severe subsequent financial losses­. However,  Euromonitor International apparel analyst Julia Illera raises the question of whether the surf apparel category is indeed “wiping out” in terms of global sales and profitability as Billabong International returns to profit for the first time in three years, Mambo sells to Saban Brands and Kelly Slater bids farewell to his long-term sponsor Quiksilver to launch a “coastal lifestyle” brand backed by Kering.

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March 9, 2015

Water Enhancers: The Next Big Thing in Soft Drinks?

Emily CoxAnalyst Insight by Emily Cox - Research Analyst

Water enhancers have hit mainstream in the US, following Kraft Foods’ launch of Mio in 2011, which boosted sales in liquid concentrates, with retail value sales jumping by 125% in 2012 after growing by 402% in 2011. The Coca-Cola Co followed suit, launching Dasani Drops in the US in 2012. The new product gained a 4% off-trade volume share of concentrates in 2014.

Schweppes Australia Pty Ltd, owned by Asahi Group Holdings, became the first company to test water enhancers in Australia, looking to capitalise on the strong growth of the category in the US. In 2014, the company launched the new brand Squirt, through its already-established Cottee’s range, and LQD+ as an entirely new brand. The new brands were launched as a trial in South Australia initially, to be purchased through leading supermarkets and convenience stores. LQD+, targeted at consumers aged 20-29, is sugar-free and each pack contains 24 drinks with three flavour offerings, Berry, Lemon and Tropical. Cottee’s Squirt is aimed at families, leveraging on the strong position of the established Cottee’s brand.

Concentrates recorded the worst performance of the major categories over the review period, declining at a CAGR of 3% in terms of off-trade volume sales. Consumers turned away from these products due to health and wellness concerns regarding sugar content, strong competition from other categories of soft drinks and lack of innovation.

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March 4, 2015

The Rising Power of Female Consumers


The global female population totalled an estimated 3.6 billion in 2014 and is expected to reach 4.2 billion by 2030. Average disposable income amongst women is the highest it's ever been, and women are living longer than men.

What are you doing to reach this growing market?

View now to learn:

  • The size and distribution of the female consumer market
  • Literacy and education rates
  • Labour participation
  • Purchasing power


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Recent Posts

Australian Consumers in 2020: A Look into the Future

The Growth in Popularity of Craft Beer in New Zealand

Anti-Allergens Nothing to Sneeze at in Australian Home Care

Consumer Foodservice in Australia Targets Pet Owners

E-Commerce in China Could Boom after New Zealand Infant Formula Poison Threat

Threat on New Zealand Dairy as 1080 Infant Formula Contamination Scare Revealed

Premiumisation Takes Spirits to a New Level in Australia

Analysing the Global Surf Apparel Market

Water Enhancers: The Next Big Thing in Soft Drinks?

The Rising Power of Female Consumers