Vodka's Broad-Based Growth

Vodka dominates white spirits, with 86% of volumes. Growth is held back by vodka’s largest market, Russia, which accounted for 38% of global vodka volumes in 2012. It declined by 3% CAGR between 2007-2012, a trend that is expected to continue between 2012-2017. Large volume growth in markets such as India and the US, barely counters this fall. Euromonitor International looks at the key factors driving vodka's growth in its latest briefing: White Sprits: Grey Prospects and Golden Opportunities.

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India to Become the Third Largest Computer and Related Services Provider in 2014

Analyst Insight by Mindaugas Starkus, Analyst - Industrial, Euromonitor International

India’s computer and related services industry is expected to surpass that of China in 2014 and double over 2013-2017, exceeding US$200 billion by the end of the period. This will firmly put India among the three largest IT service providers in the world, together with the US and Japan. Indian and foreign companies benefit from an abundance of well-educated, English-speaking IT professionals on relatively low wages, coupled with tax incentives provided by the government.

Some of the tax benefits given to companies in the country’s Software Technology Parks (STPs) expired in March 2011 and they now have to pay profit tax on export revenue. However, the industry remains highly profitable and the increase in taxation is unlikely to force a rethink among global IT giants as to the best location for their outsourcing operations. India’s computer and related services industry had a profit margin of 44% of turnover in 2011. This was significantly higher than 14% in the US, 21% in China or 22% in Germany.

The Contrast of Indian Cities

India stands in stark contrast to most countries with large cities. Although it has some of the most populated cities in the world, it is not considered urbanised - only one-third of its population lives in cities. India has three cities with over 10 million citizens: Delhi, Mumbai, and Kolkata. Despite these large cities and their economic growth, poverty remains a problem in the country. It is estimated that one in six urban households lives in slums.

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Forecast: World’s Largest Economies in 2020

Analyst Insight by Media Eghbal, Country Insight Managing Editor, Euromonitor International

Euromonitor International predicts that in 2020, emerging markets will dominate the top five largest economies.The most symbolic shift will be when China overtakes the USA as the largest economy globally. This Q&A will answer some of the key questions about what our forecasts of the world’s largest economies mean and what implications this will have for global consumer market development. Emerging economies are driving global economic growth but advanced economies will retain a competitive advantage with higher per capita incomes and greater consumer market expenditure, while governments in developing countries face challenges in keeping up with the pace of economic growth.

Euromonitor predicts that the world’s five largest economies in 2020, measured in Purchasing Power Parity terms (PPP) will be:

Source: Euromonitor International Euromonitor International from national statistics/Eurostat/OECD/UN/International Monetary Fund (IMF), International Financial Statistics (IFS)

The three biggest emerging economies will account for around 30.0% of global GDP in PPP terms in 2020 compared to 23.5% in 2012 when there were just two emerging markets amongst the five largest economies (1. USA 2. China 3. India 4. Japan 5. Germany). The most discernible shift in global power towards emerging market economies is expected to take place in 2017 when China will become the world’s largest economy.

Global Pharmaceuticals Industry 2012

Global pharmaceuticals revenue growth slipped in 2012 recording 2% annual growth. China, US and Japan remain the main payers in the industry. China will continue to strengthen its positions in the future.

Indian Consumer Spending in the Face of Growing Inflation

Consumers in India are pulling back on spending, especially in the categories of food and drink, leisure and apparel. Changing consumer attitudes are responsible for this pullback - consumers are weighing options and comparing features and prices before they buy. The economy in India has an enormous consumer base with increasing disposable income and the overall impact of the slowdown is not expected to be large. The entry of multinational retailers such as Ikea, H&M and Prada demonstrates companies are still interested in the Indian market despite inflation concerns.

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Income Inequality in China

In terms of income inequality, China has become the most unequal country in Asia, and one of the most unequal countries in the world.
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Despite Higher Demand for Toys, Global Toymakers yet to Convert Market Growth into Actual Sales in Emerging Markets

Analyst Insight by Utku Tansel, Head of Toys and Games Research, Euromonitor International

As it was highlighted in our new global briefing, "Corporate Strategies in Emerging Toy Markets," Latin America may be the talking point for Mattel, and LEGO is doing well in Eastern Europe; nevertheless, emerging markets, in particular Asia Pacific, have yet to reveal their true potential for multinational toy manufacturers.

Global toys growth is shifting towards emerging markets, and this trend is expected to continue

Emerging markets have become more important across all industries, and the shift is especially pronounced in traditional toys. Between 2006 and 2011, growth in developed countries averaged 1%, while emerging countries registered 13% average annual growth, driving the global toys sales.

India’s Rapid Unplanned Urbanisation Creates Opportunities and Challenges

India had the second highest urban population in the world in 2012 and will be amongst the fastest growing urban populations globally between 2013 and 2020 in absolute terms. This urbanising trend holds significant investment and consumer market potential but also creates challenges like over-crowding, pollution and rising crime levels.

India’s Urban and Rural Population: 2000-2020

Source: Euromonitor International from national statistics/UN

Note: Data for 2013-2020 refer to forecasts.

Masculinity vs Health: Challenges and Opportunities

Cultural and social pressures shape men as tough, which ultimately affects their health outcomes. A strong sense of independence, control & resilience often prevents men from seeking timely help related to health. Not surprisingly male life expectancy shows unfavourable gaps when compared to the female gender. Consumer health offers therapies and options that may improve life expectancy. Market opportunities exist in the promotion of men’s health. The challenge is to find successful approaches.

The report offers:

• An overview of masculinity and health indicators
• What does consumer health offer to men?
• Approaching and talking to men
• What is the future of men’s health

Download a sample of "Masculinity Vs Health: Challenges and Opportunities"

For more information on this report, please contact Olivier Hoffman <Olivier.Hofmann@euromonitor.com>

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