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March 24, 2015

E-Commerce in China Could Boom after New Zealand Infant Formula Poison Threat

Lianne van den BosAnalyst Insight by Lianne van den Bos - Food Analyst

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Over the last few years Internet retailing for baby food has soared in China after several baby food scares caused parents to turn to the online channel to order “trusted” European brands that were sold out in-store. One of the latest threats in New Zealand could boost Internet retailing even more.

photo online sales_small.jpg

New Zealand’s largest dairy producer, Fonterra, as well as Federated Farmers, are making efforts to reassure consumers that their products are safe after a blackmail threat was received to poison both companies’ infant formula. The letters threatened to contaminate infant formula with a poison known as 1080, used in pest control, as a protest to stop the country from using it. Biodegradable 1080 poison is the only toxin currently registered for use on mainland New Zealand as suitable for aerial targeting of possums - a major conservation and agricultural pest.

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March 19, 2015

The Athleisure Trend in Japan

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The sportswear market in Japan grew by 5% in 2014. Since the 2011 earthquake, fashion perceptions in Japan have changed and women feel more comfortable replacing formal styles with more comfortable options, particularly in footwear. This podcast discusses the growing trend in sportswear that can be worn for both athletic activity and leisure occasions. Listen for complete insights.

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March 18, 2015

Cities in China: Economic and Consumer Dynamics for Successful Business

250_chinaCityTierReport-v1.0China is at the forefront of the world economy.
It received the largest amount of FDI in 2014, overtook the US to become the world’s largest economy and is devoted to increasing domestic consumption and urbanization.

In order to best capitalize on China's growth, we suggest companies create territory strategies to connect with potential consumer bases. In this paper, our analysts have analyzed the business environment and consumer trends by city in China, developing tiers for each.  These tiers highlight the economic and demographics of each city, making it easier for businesses to identify their target market(s).

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For example, Tier 1 and Tier 2 cities make up more than 55 percent of the national GDP value but they also register high penetration of modern retail and foodservice.  Tier 3 and 4 cities on the other hand, offer an untapped marketplace for future growth potential.  Approximately 65 percent of fast moving consumer goods sales came from Tier 3 and lower tier cities.  In order to seize opportunities in these Tiers, a number of brands have been working to target a potential customer base.

“Companies such as Starbucks plan to have a total of 1,500 outlets by 2015 and many of the new openings will be in Tier 3 and lower areas,” says Senior Consulting Manager, James Chen. “However, five years ago around 70 percent of their company’s 400 total outlets were located in Tier 1 cities.  Using our tier strategy, businesses can best identify their target markets and begin utilizing strategies to reach those Chinese consumers.”

March 14, 2015

2014年の日本のアパレル市場トレンド

2014年の日本国内アパレル市場は、スポーツウェアが市場の伸びを牽引しました。特に、「アスレジャー」と呼ばれる新たなトレンドの兆しが見受けられ、 多くのスポーツメーカーが「アスレジャー」の国内ラインアップを強化しました。ユーロモニターインターナショナルのリサーチアナリスト川端雪乃が日本国内 アパレル市場のトレンドについて解説します。

March 8, 2015

The Global Female Consumer Market: Rising in Influence

The Rising Empowerment of Women Globally

At 3.6 billion in 2014, the global female consumer market is too large to ignore. Women are delaying childbirth and marriage to pursue education and careers – they are better off and more financially independent than ever before. Emerging markets are also seeing shifts in attitudes towards the role of women, which is important as they are home to 85% of the world’s female consumer market. Gender income inequality remains a challenge while female disposable income varies significantly worldwide.

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March 6, 2015

Rising Disposable Incomes in Emerging Markets Linked to Increasing Possession of Passenger Cars

Carrie_LennardAnalyst Insight by Carrie Lennard -  Business Environment Manager

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Although ownership of passenger cars varies greatly across emerging markets, nearly every emerging and developing country saw their proportion of passenger cars per household rise from 2009-2014. This was strongly linked to a rise in annual disposable incomes per household in US$ terms in emerging markets from 2009-2014, triggering a rise in automotive sales in key countries such as China and Brazil.

Possession of Passenger Car and Annual Disposable Income per Household in Selected Emerging Markets: 2009/2014

Automotive-Possession-Rates

Source: Euromonitor International from national statistics

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Mobile Internet Subscriptions to Overtake Total Internet Users by 2017

Pavel_MarceuxAnalyst Insight by Pavel Marceux - Technology, Communications and Media Specialist

The influence of mobile connections as a means of accessing the web will be further underlined in 2017, as more mobile subscriptions will be used to come online than the total number of Internet users worldwide. This will be made possible largely due to homes having multiple web-enabled SIM cards to use for various devices (smartphones, tablets and others). Emerging countries are set to experience an especially rapid growth in mobile Internet uptake, as more local consumers leapfrog their developed-country counterparts by moving directly to wireless digital devices rather than purchasing PCs. This trend will have a reverberating effect on segments such as mobile advertising, e-commerce and the app market.

MobileInternetRates

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March 4, 2015

The Rising Power of Female Consumers

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The global female population totalled an estimated 3.6 billion in 2014 and is expected to reach 4.2 billion by 2030. Average disposable income amongst women is the highest it's ever been, and women are living longer than men.

What are you doing to reach this growing market?

Recording
View now to learn:

  • The size and distribution of the female consumer market
  • Literacy and education rates
  • Labour participation
  • Purchasing power

 

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The Growing Impact of Emerging Economies on the Internet

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The arrival of devices like budget smartphones has allowed low-income households in developing economies has led to increasing internet penetration in those markets. In 2013, 70% of internet users were located in developing countries. Mobile internet is the driving force behind this rapid growth.  Listen to the podcast for complete insight.

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March 2, 2015

Q&A: First Steps to Success in Emerging Markets

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My recent webinar “First Steps to Success in Emerging Markets” explored the vital factors for consideration when selecting new country markets. These are framed by our four pillar model: Market, Population, Access and Business Environment; which brings methodological clarity to the market selection process.  Attracting more than 300 attendees, the webinar ended with a thought-provoking Q&A session. Highlights of which are below.

How do you rate Cuba as a prospective market?

Cuba has been identified by Euromonitor as a “Consumer Market of the Future”, even before the thaw with the US. It has some demographic challenges – a relatively old population in slow decline, low average incomes and weak infrastructure - but it also has growth potential for fast-moving-consumer goods – tailored to suit local tastes. Yet competition already exists from Chinese companies and Spanish, as well as home-grown. Also tackling issues like a lack of brand awareness and a culture unused, or unaccepting of commercialism, means it’s not without its challenges. Although the US embargo has not yet been lifted, the time might be right to re-evaluate Cuba’s potential as a consumer market.

Continue reading "Q&A: First Steps to Success in Emerging Markets" »

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Recent Posts

E-Commerce in China Could Boom after New Zealand Infant Formula Poison Threat

The Athleisure Trend in Japan

Cities in China: Economic and Consumer Dynamics for Successful Business

2014年の日本のアパレル市場トレンド

The Global Female Consumer Market: Rising in Influence

Rising Disposable Incomes in Emerging Markets Linked to Increasing Possession of Passenger Cars

Mobile Internet Subscriptions to Overtake Total Internet Users by 2017

The Rising Power of Female Consumers

The Growing Impact of Emerging Economies on the Internet

Q&A: First Steps to Success in Emerging Markets