Analyst Insight by Elizabeth Friend - Senior Consumer Foodservice Analyst
Asia Pacific is the largest foodservice region in the world, and understandably one of the most appealing expansion targets for international operators. However, the region is also highly diverse, encompassing countries that vary widely in income level, market maturity, demographics, foodservice spending, and dietary preferences. In particular, meat, fish, and seafood consumption habits are very different from market to market, ranging from India where many consumers are vegetarians, to Hong Kong, which has the highest per-capita combined meat and seafood consumption in the world in volume terms. Consumption habits are also changing quickly, meaning operators not only need to tailor their strategies specifically to each local market’s preferences, but they must also to be ready to adapt quickly as new preferences emerge.
Protein consumption habits vary by market
Per Capita Meat, Fish, and Seafood Consumption by Market in 2014 (Total Volume)
Source: Euromonitor International