Consumers are shifting a growing portion of their budget to the web. Packaged food has traditionally lagged behind other FMCG products online, but consumer interest in online grocery shopping is growing. Today, the web accounts for 1% of packaged food sales globally. Shelf-stable and high unit price products like baby food and meal replacement perform well online as consumers find it worth their time to shop around for the best price.
Video features Lamine Lahouasnia - Head of Packaged Food ResearchFollow @LLahouasnia