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May 24, 2015

Frenemy with Benefits: How can Toys Makers Capitalise on the Rise of Toy Rental in Asia? – Part 2

Jane-NguyenAnalyst Insight by Jane Nguyen - Research Analyst

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As highlighted in the first article, a deep understanding of the factors affecting consumers’ renting behaviour is necessary for toymakers to capitalise on the toy rental trend. In general, consumers choose the rental option if toys have a high price, low usage or take up a lot of space. In Singapore, kitchen sets and playhouses are among the top rented items. Price is not the major concern for local people, but the amount of space these toys occupy really matters. In Indonesia parents often rent bulky toys such as ride-on vehicles and expensive pre-school toys. In Vietnam, branded toys imported from the US, Japan, etc., are high in rental demand as parents do not trust the quality of generic brands in the market.

Toys-and-games-by-category

Note: Preliminary data, based on 11 markets researched

Continue reading "Frenemy with Benefits: How can Toys Makers Capitalise on the Rise of Toy Rental in Asia? – Part 2" »

May 23, 2015

Frenemy with Benefits: How can Toys Makers Capitalise on the Rise of Toy Rental in Asia? – Part 1

Jane-NguyenAnalyst Insight by Jane Nguyen - Research Analyst

View Jane Nguyen's profile on LinkedIn

In 2014 sales of traditional toys and games in Asia hit US$19 billion, marking 7% year-on-year growth and an 8% CAGR over 2009-2014. Being the runner-up in both market size and growth rate, Asia should have boosted its impressive performance in traditional toys and games. However, the rise of digital gaming, age compression and the prevalence of copycat products put mounting pressure on toymakers in the region. New growth avenues should be sought.

Disruption from sharing economy

In late 2005 toy rental services started to make headlines in Western countries. Four years later, when the global financial crisis hit hard in many parts of the world, the Netflix business for toys also stepped into Asia. During that time toy rental met the demand of parents in Asia, who needed to cut discretionary spending due to economic difficulties. Upon the economy recovery toy rental is surprisingly not out of vogue. Instead, it is prospering. In Indonesia the number of online rental companies exceeded 30 in 2014. In Vietnam and India, despite no official statistics, news regarding toy rental services is spreading widely. In Singapore three new toy rental companies entered the market in 2014, bringing the number to six. The success is largely attributed to improved delivery services, favourable return policies, attractive pricing and high standards of sanitation.

Continue reading "Frenemy with Benefits: How can Toys Makers Capitalise on the Rise of Toy Rental in Asia? – Part 1" »

May 21, 2015

Targeting the Senior Consumer in Japan: A Case Study

Many companies have traditionally ignored later lifers – men and women over 60 – because they are seen as frugal spenders with lower incomes and the ability to resist marketing messages. In Japan, companies in the packaged food, consumer electronics and retail and foodservice sectors are targeting senior consumers with new concepts and products. Learn more about the challenges and opportunities in targeting the senior consumer by downloading our free whitepaper today.

May 20, 2015

The Success of Korean Beauty Products in the United States

South Korea is known for its smartphones, K-dramas, and K-pop. Now this Asian country is having success exporting its beauty products outside of Asia. BB creams originated in Korea and have exploded around the world. We are now seeing cushion compact foundations that blend color with skin care benefits as well as sleeping masks you wear overnight. What’s driving their success? Korean beauty products offer the latest in technology, cute packaging, and affordable prices. In the US, Korean beauty products have moved beyond ethnic Korean grocers to Target, Sephora, and Urban Outfitters.

Virginia LeeVideo features Virginia Lee - Senior Research Analyst

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May 17, 2015

What Other Companies Can Learn from XiaoMi

Weeteck_looAnalyst Insight by Wee Teck Loo - Head of Consumer Electronics

View Wee Teck Loo's profile on LinkedIn

XiaoMi launched its first smartphone designed for the Indian market in April. The new model, Mi 4i, like all XiaoMi products, is equipped with high-end specifications at an attractive price. In the same month, Samsung reported a 30% decline in y-o-y operating profits for the first quarter of 2015.  Samsung’s mobile division operating profits nosedived 57% in 2015 compared to the same quarter in 2014.

Mi-4i

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May 3, 2015

India’s Car Market Returns to Growth; Potential to be the World’s Third Largest Market by 2030

Neil-KingAnalyst Insight by Neil King - Automotive Analyst

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Back in October 2012, I highlighted why the Indian car market would ultimately ride out the perfect storm that was raging at the time and return to growth. As expected, car sales did decline in 2013, by 6.9%, but already returned to growth in 2014 and India ultimately has the potential to overtake Brazil, Germany and even Japan by 2030 - thus becoming the third largest car market in the world. The small car and SUV segments should be especially appealing for carmakers as far as portfolio planning is concerned but both a physical and psychological presence is needed to capture the hearts and minds of the wave of consumers beyond Delhi, Mumbai and Bangalore that rising incomes will enable to afford a new car.

Continue reading "India’s Car Market Returns to Growth; Potential to be the World’s Third Largest Market by 2030" »

May 2, 2015

Molson Coors Strides into India’s Beer Market

Amin AlkhatibAnalyst Insight by Amin Alkhatib - Alcoholic Drinks Analyst

View Amin Alkhatib's profile on LinkedIn

At first sight it might seem that Molson Coors Brewing Co’s acquisition of Mount Shivalik Industries Ltd is of little relevance to the global beer market. However, the Canadian/American brewer now has a foothold in a key beer market, and one of the world’s most dynamic ones.

Impact of acquisition on Indian market

Molson Coors’s decision to delve into the Indian market is not a bad move, considering its relative size and performance in Asia Pacific. India’s beer market totalled 2.2 billion litres in 2013, with a growth rate of 7% that year, according to Euromonitor International. It is the fourth biggest market in Asia Pacific and is expected to be one of the most dynamic beer markets in the region over the 2013-2018 period, with a forecast 8% volume CAGR.

India-Beer

Source: Euromonitor International

Continue reading "Molson Coors Strides into India’s Beer Market" »

April 30, 2015

Key Takeaways from Agri Asia 2015

Shreyansh-KocheriAnalyst Insight by Shreyansh Kocheri - Research Analyst

Euromonitor International presented at Horti Asia 2015, held in Bangkok between 17 and 19 March 2015.The two key takeaways from the event were the increased acceptance of organic produce as well as the need for new, intelligent packaging of fresh produce.

Organic food is gaining ground in Asia Pacific

Agri-Asia-1

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Vietnam 40 Years On

Sarah-B-Banner

View Sarah Boumphrey's profile on LinkedIn

The 30th April 2015 marks the 40th anniversary of the end of the Vietnam War. Today the country’s young population and rising incomes make the consumer market attractive for multinationals. Two-thirds of the population were born after the war and per capita disposable income is set to grow by 4.6% per annum to 2020.

40 years on from the end of the war, Vietnam has:

  • A US$186 billion economy;
  • 2.5 million households earning US$10,000+;
  • 60.6 million inhabitants under the age of 40.

Emi_SV2015-APA-Vietnam-v1.0

Continue reading "Vietnam 40 Years On" »

April 29, 2015

Euromonitor to Speak at ASEAN Cosmetics Leaders Forum 2015

ASEAN-Cosmetics-LogoEvent Name: ASEAN Cosmetics Leaders Forum 2015

Location: Borobodur Hotel, Jakarta, Indonesia
 
Event Description: The ASEAN Cosmetic Leaders Forum 2015 (ACLF 2015) is a gathering of highly reputable beautypreneurs, executive leaders of beauty related businesses and senior government leaders to share their visions on the most urgent issues in the ASEAN region. The platform is for leaders to strengthen their relationship, share experiences and insights, and identify regional challenges and opportunities to shape ASEAN towards a more responsible, sustainable and integrated socio‐economic market.

Continue reading "Euromonitor to Speak at ASEAN Cosmetics Leaders Forum 2015" »

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Recent Posts

Frenemy with Benefits: How can Toys Makers Capitalise on the Rise of Toy Rental in Asia? – Part 2

Frenemy with Benefits: How can Toys Makers Capitalise on the Rise of Toy Rental in Asia? – Part 1

Targeting the Senior Consumer in Japan: A Case Study

The Success of Korean Beauty Products in the United States

What Other Companies Can Learn from XiaoMi

India’s Car Market Returns to Growth; Potential to be the World’s Third Largest Market by 2030

Molson Coors Strides into India’s Beer Market

Key Takeaways from Agri Asia 2015

Vietnam 40 Years On

Euromonitor to Speak at ASEAN Cosmetics Leaders Forum 2015