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December 14, 2014

Which Toys Will Steal Christmas This Year?

Rob WalkerAnalyst Insight by Rob Walker - Contributing Analyst

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There is a famous epiphany at the end of Dr Seuss’ children’s classic How the Grinch Stole Christmas, when the Grinch, rather like Ebenezer Scrooge, feels compelled to see Christmas from an entirely new perspective. “Maybe Christmas, he thought, doesn’t come from a store. Maybe Christmas, perhaps, means a little bit more!”

It’s heart-warming stuff. And yes, it is that wonderful time of the year.

Like it or not, though, for millions of children around the world Christmas does come from a store. And toymakers and toy retailers must be thanking their lucky stars that it does. The festive season fuels a huge chunk of their annual sales (as much as half in key Western markets). Put simply, it makes or breaks the year.

So, who and what do we think will steal the show this Christmas time? Here are some products and trends to watch.

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December 13, 2014

Frozen Products Boost Stagnant Dress-Up Category

Damian ShoreAnalyst Insight by Damian Shore - Contributing Analyst

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“Elsa” dresses seem to be the must-have present for many little girls this Christmas, helping to boost value sales in the dressing-up and role play category – particularly in North America.

More than three million costumes sold in less than a year

Released in US cinemas during late November 2013, The Walt Disney Co’s animated children’s film Frozen has snowballed into a phenomenon among tweens, becoming the fifth-highest-grossing film in history after taking US$1.3 billion at the global box office. Frozen dolls are very popular, particularly Princess Snow Glow Elsa, more than 800 books are currently in print worldwide and The Disney Karaoke: Frozen App has reached number one in the iPad Entertainment Downloads category in over 100 countries, but it is in dressing-up and role-play in traditional toys and games where the brand is perhaps having the greatest resonance.

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December 12, 2014

Holiday Shopping: The Impact on Tech Trends

Pavel_MarceuxAnalyst Insight by Pavel Marceux - Technology, Communications and Media Analyst

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The launch of the festive winter season is a major shopping occasion around the world, but it is also a major testing period for the adoption of new technologies and online platforms. The Christmas and New Year’s period of 2014 is expected to see some consumer trends entrenched, such as social shopping, geo-targeting and digital wallets, while retailers will rely more than ever on the web to attract consumers. More consumers will also buy from handheld digital devices, such as smartphones and tablets, as opposed to conventional computers. However, as the busy festive season kicks off, businesses must be ready to deal with challenges such as web traffic spikes and stronger competition.

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December 11, 2014

Consumer Electronics Wish List for 2015


To gauge which devices consumers would buy if they were given US$1000 to spend on electronics, Passport Survey reached out to Euromonitor International’s global network of analysts from 80+ countries.


Electronic devices such as smartphones, tablets and laptops have become must-have items on holiday wish lists around the world. With so many gadgets in the marketplace – and new ones hitting the shelves every day – deciding which device to put at the top of the list can be a challenge. In order to understand which consumer electronic devices are the most sought after, Passport Survey reached out via Analyst Pulse survey to Euromonitor analysts in over 80 countries with a simple question: what device would you buy if you had an extra US$1000?

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Microwaves and Food Preparation Appliances Booming in India

Thidathip TawichaiAnalyst Insight by Thidathip Tawichai - Consumer Appliances Analyst

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Microwaves and food preparation appliances in India experienced volume CAGRs of 9% and 7%, respectively, over 2009-2014. The absolute volume growth rates of both categories over the last five years posted the second largest volume gains in Asia Pacific after China. There are a few reasons why these food-related appliances are becoming popular in India. The main reasons are driven by the influence of Western food, which is the latest trend, persuading Indian consumers to cook Western food at home. Additionally, Indians like to cook from scratch, driving them to purchase combination microwaves and food preparation appliances to cook more easily using raw ingredients. Moreover, efforts by multinationals, which continue to launch new localised products with the latest technology, also boosted the sales of these products to local consumers. Prospect-wise, it is also expected that these food-related appliances will continue to grow over the next five years due to the faster pace of living among Indian consumers, driven by an increase in double-income families in India in addition to stronger demand among Indians to stay healthy by cooking food at home.

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Is Islamic Fashion Apparel a Missed Opportunity?

Karen Van DiesenAnalyst Insight by Karen Van Diesen

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The Muslim world represents a key consumer base, with underserved needs and rising spending power. There are approximately two billion Muslims in the world, accounting for nearly 30% of the global population. This share of the general population is set to grow even higher, as the number of Muslims is expected to increase at a pace of 1.4% per year globally. Alongside a thriving Islamic economy, there is growing demand for Islamic fashion apparel. In 2013, the 57 countries that belong to the Organisation of Islamic Cooperation accounted for 7% of total value sales of apparel and footwear. By 2018, this figure is forecasted by Euromonitor International to rise to over 9%.

Muslim fashion apparel is a key area that companies should explore. One reason for this is that there has been a change in mind set over the years. Muslims increasingly see clothing as a way of expressing their fashion sense, along with their religious and cultural values. Unfortunately, Islamic fashion apparel offerings have been limited, and there is no single Islamic brand catering to the fashion needs of the Muslim population globally. Thus, there is an opportunity for modern Islamic fashion brands to be showcased.


Source: Citra Style

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December 10, 2014

10 Facts about Russia


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Russia is never out of the headlines at the moment as a result of the situation in Ukraine and its parlous economic condition. Behind these headlines there lies a huge market of sharp contrasts – Russia is home to Europe’s largest number of high-earning young people, but is also a hugely unequal society. A small proportion of consumers’ budgets is devoted to housing, but consumer expenditure on tobacco has increased sharply. Russia has a huge land mass but a woefully inadequate road network.


Here are some key facts about this US$1,038 billion market:

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Multicultural Beauty: Eryca Freemantle on Women of Colour

Oru_MohiuddinAnalyst Insight by Oru Mohiuddin - Senior Beauty and Personal Care Analyst

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Euromonitor International is pleased to present an interview with Eryca Freemantle, a global industry intelligence expert, a TV producer and presenter, and an award-winning international celebrity make-up artist, specialising in corrective make-up. Eryca sits on the board of Panel of Experts at the London College of Fashion and is an advocate for multicultural beauty, actively engaged in organising expos and trade fairs. She also serves as a consultant for multinational brands looking to enter the beauty market in Africa. She regularly appears on leading television channels, including Bloomberg and CNN speaking about the expanse of multicultural beauty.

Eryca Freemantle

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December 9, 2014

McDonald’s Expands Customisable Burger Concept – But Should They?

ElizabethFriendAnalyst Insight by Elizabeth Friend - Senior Foodservice Analyst

McDonald’s has been quietly testing a customisable burger and chicken sandwich concept for months, but this week announced a plan to aggressively expand the program, rolling out to thirty US outlets immediately and as many as 2,000 outlets in 2015. Called “Create Your Taste,” the program allows customers to bypass ordering lines and instead place their order via touchscreen kiosks, choosing from a variety of buns, toppings and sauces, many of which have never previously been available at McDonald’s.

Customisable sandwiches cost more and take longer to make, but McDonald’s is betting that customers won’t mind—especially those highly desirable fast casual customers whom have already grown used to high quality food and customisable orders at chains like Chipotle. Svati Kirsten Narula at Quartz writes:

McDonald’s hopes to win consumers back by offering build-your-own sandwich options, betting that customers won’t mind waiting longer or paying more for made-to-order meals…At Chipotle, customers interact with burrito-makers and watch as their orders are crafted, which makes highly specific customization possible…Selecting sandwich buns and toppings via touch-screen isn’t exactly the same thing, but if the resulting food is perceived to be higher-quality, that’s a win. Test customers interviewed by Bloomberg and USA Today have given favorable reviews to their “Create Your Taste” experiences, although they couched their compliments with nods to too-high pricing and comparisons to In-N-Out Burger.– Quartz

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Five Key Trends for The Christmas Season in Eastern Europe

Politics “steal” Christmas – less money to spend on celebrations in Eastern Europe

With little time to go before the winter holidays, manufacturers and retailers are finalizing seasonal strategies, hoping to grow their share from consumers’ holiday budgets. Companies competing in the beauty and personal care, consumer electronics, toys and games and packaged food industries are among those most reliant on a holiday spike in sales.

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