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June 28, 2015

Cities Hotbed for Internet Retailing Growth

Kasparas AdomaitisAnalyst Insight by Kasparas Adomaitis - Senior City Analyst

Over 2014-2019, internet retailing is expected to grow by 76% to reach US$1.5 trillion in turnover (in constant value terms), while traditional store-based retailing will grow considerably more slowly at 11% to almost US$14.6 trillion. However, internet retailing seems set to take off only in markets where conditions are right. Specifically, the share of internet retailing in total retailing sales rises above 5% only in countries with high rates of household access to the internet – namely, in countries where household ownership of internet-enabled PCs exceeds 70%.

Chart 1. Access to Internet and Role of Internet Retailing in 80 Major Countries of the World, 2014


Source: Euromonitor International 

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Medical Device Manufacturers Are Adapting to the Changing Healthcare Market

Giedre LiorancaiteAnalyst Insight by Giedre Liorancaite - Industry Analyst

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Major trends in healthcare are redefining the medical and surgical equipment market. In the light of difficult market conditions, many medical device companies are responding by cutting back on research and development projects. For example, Medtech giants like Medronic and GE Healthcare have been reducing research and development spending as a percentage of sales and relocating budget to non-technology related growth drivers, like marketing, regulatory compliance etc. This is despite the fact new innovations and easy-to-use designs have never been more important. Consequently, contract development is becoming a means to cut costs and reduce risk for medical device manufacturers.

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June 27, 2015

Coty Doubles in Size with P&G Brand Acquisition

Ildiko-SzalaiAnalyst Insight by Ildiko Szalai - Senior Beauty and Personal Care Analyst

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Coty is set to boost its presence in its core beauty categories via the US$12 billion bid it has reportedly won for Procter & Gamble’s spin-off beauty brands. Coty is undergoing significant changes; it is reducing its reliance on fragrances which generates most of its revenue (50% in 2014) and is now seeking to diversify its portfolio in terms of both category and region. The purchase of Wella and Clairol, if completed, will see Coty’s entry into hair care at global fifth position, whilst the purchase of Max Factor and Cover Girl will double the company’s global value share of colour cosmetics and the integration of Procter & Gamble’s prestige fragrances would see Coty rise to hold the leading global position in fragrances. However, Coty will continue to be challenged by the geographic reach of many of these newly purchased brands as their performances have historically been subdued as a result of their narrow focus on mature markets. Cover Girl generated 88% of its 2014 sales in North America and registered a sales decline between 2009 and 2014. Clairol meanwhile witnessed negative growth during this period due to its heavy reliance on the competitive US hair care market. 

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June 26, 2015

Q&A: Augmented Reality and its Prospects

Pavel_MarceuxAnalyst Insight by Pavel Marceux - Technology, Communications and Media Manager

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Reality as we know it is becoming blurred by the introduction of new technologies, which are set to reshape the way consumers interact with devices and their surroundings. Augmented reality, an amalgamation of virtual reality and real life, is the latest technology to provide an immersion environment that can be controlled without traditional physical button-pressing techniques. Its potential applications on a business and consumer level are numerous, despite its relative infancy.

  • What are the differences between virtual (VR) and augmented reality (AR)?

  • In what industries does augmented reality offer practical applications?

  • Is augmented reality a natural fit for wearable tech?

  • What are the primary challenges to its success?

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How Do Latin America’s Domestic Workers Influence the Home Care Market?

Rob WalkerAnalyst Insight by Rob Walker - Contributing Analyst

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There are nearly 20 million domestic workers in Latin America, according to the International Labour Organisation, which is five times more than in the whole of Western Europe and North America combined. Mostly they are women. In fact, one in every four women earning a wage in Latin America is a domestic worker. But, what is their impact on the region’s home care market? After all, at the core of their remit is cleaning houses.

Increased demand for convenience products

Unsurprisingly, their influence on home care sales is huge and far-reaching. It is felt not only in the work they do, but also, increasingly, in the work they do not do, or have stopped doing. Indeed, although the number of domestic workers is still very high in Latin America, the big change over recent years has been the drop in the number of domestic workers employed on a full-time basis.

Consider, for example, that salaries paid to domestic workers in Brazil have risen faster than any other profession over the last decade, reflecting hikes in the minimum wage coupled with new and more enforceable legal rights to benefits such as overtime and severance pay. One of the side-effects is that fewer middle-class Brazilians can afford to employ domestic workers (empregadas) on a full-time basis. For example, an empregada who works 12 hours a day for five days a week now has the legal right to claim 20 hours of overtime (four hours per day). This has pushed up wages dramatically.

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June 25, 2015

Top Trends Seen at FMI Connect and United Fresh 2015

The FMI (Food Marketing Institute) Connect, InterBev, and United Fresh co-located trade shows took place in Chicago from June 8 to 11. The three trade shows hosted attendees who saw the latest in alcoholic drinks, fresh produce, hot and soft drinks, and packaged foods for the supermarket industry. Below are the top trends that the Euromonitor research team of Beatriz de Llano, Emily Balsamo, Eric Penicka, Mark Strobel, and Virginia Lee observed.

Authentic Italian


Italian companies had a big presence at this year’s FMI Connect through the Italy pavilion. Organized by the Italian Trade Agency (ITA), the pavilion featured about 50 Italian food and beverage companies featuring products from gorgonzola cheese to Prosecco to packaged cornetti (an Italian pastry). While the presence of Italian products at FMI Connect was undoubtedly to increase exports of Italian products into US retail outlets, the underlying goal of the ITA was to educate Americans about what separates products from Italy and those made in the Italian style. Further, the ITA’s final objective is to obtain geographic labelling protections much like those which currently exist within the European Union, which are currently being negotiated under the Transatlantic Trade and Investment Partnership. If passed, geographical indications on European products would give consumers an additional informative label to trust, much like “Certified GF Gluten Free” and “USDA Organic” certifications, assisting consumers in identifying true Italian products from their imitators.

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Looking Below the Surface: Millennials as Timeshare’s Saving Grace

Wouter GeertsAnalyst Insight by Wouter Geerts - Travel Analyst

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As the lodging industry is bending over backwards to keep up with consumer demands and the latest technologies in the sharing economy, the traditional concept of timeshare is at risk of becoming outdated. Timeshare developers were one of the first advocates of the sharing economy in the lodging sector, as their product offers the sharing of a holiday home, but the original long-term contracts for a specific period each year is an unattractive prospect for a growing group of consumers looking for new, exciting and authentic experiences every time they travel.

Tech-savvy Millennials are an increasingly lucrative target group, and timeshare developers and managers are investing to enhance and market the positive aspects of timeshare to attract these consumers. Increasing interventions from the industry demonstrate that short-term contracts and lifestyle brands are changing the industry positively, and could save the timeshare concept.

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June 24, 2015

The Royal Ahold and Delhaize Merger: How to Survive in the US Grocery Retail Market

Tim BarrettAnalyst Insight by Tim Barrett - Retailing Analyst

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On 24 June 2015, Royal Ahold NV and Delhaize Group announced their intent to merge, a move which is indicative of the increased competition in modern grocery retail and the need to compete on price. The combined company would have had a 4.6% market share of grocery sales with over 2,100 outlets in the US in 2014. Despite being international grocery chains, both generate around 60% of their total sales in US, making it a very important market. Their combined share will assist the new company in hammering out efficiencies by giving them the ability to limit redundant costs and utilize their increased bargaining power with suppliers to keep costs low wherever possible—both of which are essential to survive in a market that is focused mainly on low prices.

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Cycle of Greek Bailouts Fails to Tackle Long-Term Economic Malaise

Carrie_LennardAnalyst Insight by Carrie Lennard - Business Environment Manager

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At the time of writing, Greece’s negotiations with the International Monetary Fund (IMF) over its debt look in doubt, and there is the possibility that Greece may default on a €1.5 billion debt repayment installment due to be paid to the IMF on 30th June 2015. The potential default comes amid a host of long-term economic problems, which plague the country. Despite a series of bailout packages, Greece’s debt-to-GDP ratio stood at 177% in 2014, the second highest in the world after Japan. It has a cripplingly high unemployment rate at 26.6% of the economically active population in 2014, a youth unemployment rate which is the highest in the eurozone of 55.8% of the economically active youth population aged 15-24 in 2014 and a real GDP total decline of 22.0% from 2009-2014. These ongoing issues raise questions over the wisdom of continuing to burden Greece with debt while little is being done to address the underlying problems afflicting the Greek economy. In the context of a debt cycle, a default would at least allow Greece to start again.

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Australian Consumers in 2020: A Look into the Future

Daphne KasrielAnalyst Insight by Daphne Kasriel-Alexander - Consumer Trends Consultant

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Australia has elevated itself on the global stage in the last two decades, thanks to a booming mining industry and an influx of economic migrants. However, the country is currently seeing a slowdown in all sectors, with its currency depreciating nearly 20% in just two years. Heading towards the end of this decade, what does the future look like for Australia


Not afraid to complain

According to the latest report released in December 2014 by the Australian Competition and Consumer Commission (ACCC), over 7,000 individuals filed complaints and enquiries about small businesses and franchising in the second half of last year. Some complaints have even gone viral online, such as one mother’s complaint about a café which did not let her take her pram inside, and another who complained after being told to stop breastfeeding. In a separate report by Queensland University of Technology and University of Warwick published in the same period in the Journal of Marketing Management, one female participant was quoted as saying: “I believe that being forceful when complaining is effective because I think you need to be halfway between forceful and assertive”.  

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