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July 30, 2014

Premium Private Label Vitamins and Dietary Supplements to Capture Greater Market Share

Mark StrobelAnalyst Insight by Mark Strobel - Consumer Health Analyst

The US$206 billion global consumer health market is highly competitive. In 2013, the top ten companies determined just 25% of retail value share, with the next 25% split between more than 80 additional companies. The vitamins and dietary supplements (VDS) market is especially fragmented, with the three leading companies, Amway Corp, Pfizer Inc and NBTY Inc, combining for just 11% of global retail value sales. The growing presence of private label is intensifying the cutthroat competitive nature of the consumer health market. Though particularly strong among over-the-counter remedies (OTC), more consumers are turning to private label VDS. As private label VDS portfolios evolve from bare-bones economy goods to include high quality, value-added products with non-genetically modified organism (GMO), gluten free, organic, and vegetarian and vegan options, they will capture a greater share of the market by appealing to those consumers seeking premium supplements.

Private Label Presence in Consumer Health

Private label continues its rapid growth in consumer health, achieving a CAGR of 8% to reach retail value sales of US$13.9 billion in 2013. Significantly outpacing industry growth, private label accounts for a greater share of consumer health sales each year. While the US is the primary private label market with retail sales of US$11.2 billion in 2013, these products are gaining traction in other regions, particularly Australasia and Western Europe. The extensive retail chains in these developed regions have the infrastructure to outsource manufacturing, distribute, and provide an eye-catching in-store presence for these products. However, private label continues to have by far the strongest presence in the US, holding 19% retail value share in consumer health in 2013, compared to 5% in Western Europe and 3% in Australasia. Private label retail value share is minor in the emerging regions Asia Pacific, Eastern Europe, Latin America and Middle East and Africa with a share below 1%.

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July 29, 2014

Why Shopper Marketing is Increasingly Important to Soft Drinks

Howard TelfordAnalyst Insight by Howard Telford - Beverages Analyst

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Recently, I attended the Shopper Insights in Action conference in Chicago. The conference centred on strategies for improving data gathering, segmentation and execution inside CPG retailers, with the goal of more effectively understanding and reaching consumers at the point of sale. A short recap of the event is available here.

The improvement of shopper marketing techniques has a particular relevance for the soft drinks industry. High value categories like carbonates and juice have been in a state of decline in the developed markets of North America and Western Europe. Global brands are finding more growth opportunities in emerging economies, but healthier lifestyles are having a global impact on the appeal of major soft drinks brands. Traditional forms of brand building and consumer engagement – TV advertising, billboards, or sponsorship – do not seem to have the same impact when consumers are inundated with many channels of content and unprecedented product choice.

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July 28, 2014

Glacéau: Revisiting Opportunities and Challenges

Hope.LeeAnalyst Insight by Hope Lee - Senior Beverages Analyst

Seven years after being part of The Coca-Cola Company (TCCC) family, Glacéau has received considerable attention from its parent company and the media. The Glacéau acquisition was one of the most expensive deals in history at US$4.1 billion (20xEBITA). According to DE Master Blenders, the average transaction of acquisition is 12.7xEBITA for the food and beverage industry. Nevertheless, the deal was completed before Lehman Brothers’ collapse, when the market appeared to be booming, buyers were frenzied and advisers were pushy. It is now perhaps time to assess the brand and see if its development has lived up to expectations. The industry consensus is that Glacéau has made little advancement and the brand has not met its original objectives.

glaceau pic3.gif

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Haier Encounters New Challenges

Jamie_KoAnalyst Insight by Jamie Ko - Head of Consumer Appliances

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It has been two years since Haier Group enjoyed the status of top global manufacturer within major appliances, after acquiring Fisher & Paykel in 2012. Thanks to the fast and continued growth of the Chinese economy, Haier has been able to gain share, with its long-established position in its domestic market. However, the cessation of the subsidy program in 2013 is likely to shrink Chinese consumer confidence and demand for appliances in 2014 or even longer. Additionally, the economic growth of China has resulted in wage and production cost increases, which will not be beneficial for Haier as a Chinese manufacturer. To add to its challenges, the recent acquisition announcement of Indesit Co Spa by Whirlpool Corp indicates heightened competition and Whirlpool is likely to win back the status of top manufacturer in major appliances. Should Haier start to press the panic button and if so, what are its solution options?

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July 27, 2014

In Focus: Income Inequality between Men and Women to Worsen in Asia Pacific

An HodgsonAnalyst Insight by An Hodgson - Income and Expenditure Manager

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The gender income gap is a highly relevant consumer market barometer, one that companies cannot afford to ignore when assessing market potential and making business decisions at all stages, from market entry and product development to marketing and advertising. Women are already the key decision maker for many purchases within the household, and today’s modern female consumers with their rising incomes are driving a greater share of consumer expenditure. Euromonitor International forecasts that in 2030 the largest income gap between men and women will be in the Middle East and Africa, although Asia Pacific will be the only region with deteriorating gender income inequality in the period through to 2030.

Gender Income Gap.jpg

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July 26, 2014

Shifting Power in the Beer Market

Amin AlkhatibAnalyst Insight by Amin Alkhatib - Alcoholic Drinks Analyst

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There is an on-going global economic shift in power from West to East, a phenomenon the beer market began to witness years ago. In 2002, according to Euromonitor International, China overtook the USA to become the leading beer market in terms of volume sales. However, in spite of this achievement, China still has some way to go before it can claim to be the world’s biggest beer market by value.

Following years of mid single-digit to low double-digit volume growth rates, the Chinese market boasted a volume size more than twice that of the USA in 2013. Yet, when it comes to value sales, China is yet to reach the dizzy heights of the USA. In 2013, the Chinese beer market was 79% the value size of the USA beer market in fixed USA dollar exchange rate terms, so is not too far off from overtaking it. In fact, Euromonitor International forecasts that by 2017 China’s beer market will grow by 45% and thus assume the leading position in value sales terms.

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July 25, 2014

Why US Still Trumps China in Personal Accessories Strategies

Sulabh MadhwalAnalyst Insight by Sulabh Madhwal - Personal Accessories and Eyewear Analyst

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Owing to the emergence of several metropolitan cities and the subsequent appetite for luxury purchases in China, the country has been the undoubted growth driver of several accessories brands over the past five years. China overtook the US to become the largest personal accessories market by value sales in 2011, and since then has grown at a comprehensively faster pace. However, the US will continue to be the most influential market in the global strategies of most personal accessories players for three major reasons.

Consumer and Marketer Maturity

Nearly all personal accessories categories in the US have a highly evolved pricing structure. As such, the appreciation of private label, mid-priced, affordable luxury and high-end luxury brands is well defined among their respective target audiences. Fossil and JanSport are recognisable examples of mid-priced brands, while Coach and Michael Kors epitomise affordable luxury. On the other hand, most locally-based players in China tend to focus on economically-priced products, while international brands satisfy demand for high-end products. As a result, luxury players Swatch Group, LVMH and Richemont are the biggest international companies in China.

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WWD Digital Forum Recap, Part 2: Embedding Digital into Brand DNA

Ashma.kundeAnalyst Insight by Ashma Kunde - Senior Apparel and Footwear Analyst

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The WWD Digital Forum, which took place on 10 July 2014, brought together top executives across fashion, beauty and retail industries to address the most pertinent issues businesses face in this ever-evolving digital landscape.

In this second recap, Euromonitor International assesses the differing online strategies of two contemporary premium labels: AllSaints and Kate Spade.

AllSaints: An Operations Overhaul

According to William Kim, CEO of AllSaints, digital must be adopted by everybody in an organisation, not just the dedicated function. He is keen to make AllSaints not just a retailer with an amazing digital strategy, but a digital brand that happens to have some stores.

A core strategy for the company is to make the business model “foolproof” for 2020. Kim states that the US, a strategic focus for the brand, is going to be a lot more “dotcom” in 2020. Indeed, apparel and footwear internet retailing in the US is expected to grow by an incremental US$22.7 billion by 2018, according to Euromonitor International.

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July 24, 2014

Video Games Forecast Evens Out In Developed And Emerging Markets


Globally, video games is forecast to grow by over US$23 billion from 2013-2018; however, the majority of this growth will come from only 10 markets.  Within these markets, only emerging markets are expected to see double-digit growth, whilst the US stands on its own in absolute terms, contributing over a quarter of forecast sales globally.


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July 23, 2014

Top 3 Emerging Internet Markets in 2014

Pavel_MarceuxAnalyst Insight by Pavel Marceux - Technology, Communications and Media Analyst

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Euromonitor International has identified the top three emerging Internet markets in 2014, based on growth rates in annual digital indicators such as online adspend, e-commerce, Internet users and mobile Internet subscriptions. The online markets to look out for in 2014 are Vietnam, Chile and Iran, as improved local telecom infrastructure, growing IT literacy and greater adoption of new technological platforms are driving more consumers to the web. Improved conditions for the growth of domestic Internet start-ups, clearer regulatory oversight regarding web commerce and cheaper costs of telecom services are allowing more businesses to launch or expand their online offerings.

E-Commerce Value and Internet Users in Vietnam, Iran and Chile: 2014

Source: Euromonitor International from trade sources/national statistics/International Telecommunications Union/OECD

Note: Figures are forecast

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Recent Posts

Premium Private Label Vitamins and Dietary Supplements to Capture Greater Market Share

Why Shopper Marketing is Increasingly Important to Soft Drinks

Glacéau: Revisiting Opportunities and Challenges

Haier Encounters New Challenges

In Focus: Income Inequality between Men and Women to Worsen in Asia Pacific

Shifting Power in the Beer Market

Why US Still Trumps China in Personal Accessories Strategies

WWD Digital Forum Recap, Part 2: Embedding Digital into Brand DNA

Video Games Forecast Evens Out In Developed And Emerging Markets

Top 3 Emerging Internet Markets in 2014