Por Horacio Larghi – Contributing Analyst
En los últimos días fue sensación mediática la falta de tampones en el país. Este producto básico de higiene femenina no se produce localmente y tanto Johnson & Johnson como Kimberly-Clark, las dos principales empresas que dominan el mercado con casi el 90% de las ventas, los importan desde el vecino Brasil, e inclusive desde países más lejanos como la Republica Checa. Las barreras a la importación impuestas por el Gobierno sin duda tuvieron un rol importante en el desabastecimiento de tampones a lo largo del país.
Ahora bien, ¿Es realmente tan importante la falta de tampones? No cabe duda que para las argentinas que compran este producto es un serio inconveniente. Sin embargo, los números demuestran que las argentinas prefieren, y por amplio margen, otras opciones de higiene personal.
Continue reading "¿Cuál es la importancia real de la falta de tampones en Argentina?" »
Global oil prices have fallen sharply since mid-2014 and are expected to stay low during the course of 2015. For oil exporters, this leads to significant shortfalls in government revenues, rising unemployment, falling income and expenditure, potential economic recession as well as increased risk of social instability. However, it can also present an opportunity for oil exporters to enhance efforts to diversify their economies.
Crude Oil Average Spot Prices: Q1 2014 – Q4 2015
Source: Euromonitor International from national statistics
Note: Data for Q1 2015 onwards are forecast
Continue reading "How Does the Sharp Decline in Oil Prices Impact Oil Exporters?" »
Analyst Insight by Nicole Tyrimou - Beauty and Personal Care Analyst
With the new year underway, it is time to reflect back on the most important innovation drivers which influenced the beauty market in 2014 and are expected to dominate new product development for the industry in the coming months; namely product customisation, internet-born brands and Asia’s impact on beauty innovation.
Customisation in beauty continues to drive innovation
Customisation has already been a prevailing trend for the industry during the last several years, driven by a greater demand for higher-efficacy alternatives and more personalised offerings; from completely bespoke skin care and foundation, to products that target specific consumer groups (men, children, over 60s) and those that promote specialised functions (for eyes or neck, for example) and concern-based solutions.
Continue reading "Three Key Drivers for Innovation in Beauty in 2015" »
Analyst Insight by Ina Dawer - Senior India Analyst
Energy drinks shows a promising future, with manufacturers such as Red Bull and Monster now looking beyond pubs and restaurants for promotions and advertisements. Euromonitor International’s forthcoming research on non-alcoholic drinks in India reveals that energy drinks’ off-trade volumes are forecast to grow by11% year-on-year between 2014 and 2019. This is a notable acceleration on the 8% compound annual growth rate (CAGR) predicted for 2013-2018 in our previous year’s research. The stronger expected growth comes after quantifying the impact of changes in “soft” demand drivers like increased marketing promotions and product launches.
Continue reading "Unlocking the Potential of India’s Nascent Energy Drinks Market" »
New Year’s weight-loss resolutions might last, but only for some
In early January of each year, millions of consumers resolve to lose weight or improve their eating habits. Unfortunately, New Year’s resolutions do not always last for more than a few weeks and by Valentine’s Day many will have already returned to their usual eating habits. However, some consumers with particularly strong will power are able to successfully follow a weight-loss diet, whether all the time or as-needed throughout the year. Others choose to actively monitor what they eat from day to day in order to maintain a consistent number on the scale.
To better understand the weight-conscious consumer, Euromonitor International reached out to 16,300 online consumers in nine markets in the 2013 Global Consumer Trends survey. This article examines who these consumers are, how dieters differ from weight ‘maintainers’, and how marketers can target both groups more effectively.
Continue reading "New Year, New Diet: How to Connect with the Weight-Conscious Consumer" »
Analyst Insight by John George - Ingredients Industry Associate
2015 will see the near 600 billion tonne ingredients industry continue to advance, with developments to existing trends and new consumer preferences. The following trends are a mix of those which look set to evolve in 2015, and new trends which could break through.
New legislation leading to reformulation
The new Food Information for Consumers (FIC) regulations could unfavourably change EU consumer perception of certain ingredients. Vegetable oils are particularly at risk, since the specific oil type must now be stated. This could lead consumers to reject the ingredient, and therefore the product, on the grounds of health or sustainability. Brands could switch to alternative oils, putting vegetable oil’s forecast absolute growth of 282,823 tonnes in the EU, over 2013 to 2018, at risk. In 2015, any ingredient could face the threat of reformulation, as manufacturers become more aware of the importance of consumer perception.
Continue reading "Food and Beverage Ingredients Trends to Follow in 2015" »
Analyst Insight by Stefan Anbro - Research Analyst
BARF is a niche on the Nordic market. But holding 5% of total dog food value sales it’s a big one. And it’s growing. This should make BARF manufacturers happy and it does, but more interestingly, growth stimulates the appetite for further growth, and so we see a number of ambitious BARF manufacturers taking concrete steps to expand their target group further. If they succeed they may not turn things upside down. But they will cause some change.
New channels and new products
BARF is an acronym for biologically appropriate raw food. Basically, it’s raw meat, raw bones and raw organs. These products are sold frozen and manufactured by small specialised players, which are building up this market parallel to the mainstream market for processed dog food. So far, the primary target group has been a rather small minority of dog owners, who share a strong belief that raw meat is what healthy dogs are meant to eat by nature. This community of BARF enthusiasts has helped BARF manufacturers to grow their business. But in order to grow further they will need to reach out to the mainstream consumer.
Continue reading "How Nordic BARF-Manufacturers Will Turn Niche Into Mainstream" »
by Cat Dix - Corporate Social Responsibility Manager
On Friday 9th January staff members in our Sydney office took some time out of their work day to contribute to the local community through a volunteering day with The Salvation Army's Streetlevel Mission.
On average 790 people sleep rough or in shelters in Sydney every night. Streetlevel Mission is working to support those people most in need through the provision of a cafe, foodmarket, laundry, legal advice programme and emergency assistance.
Continue reading "A New Year's Resolution to Give Something Back" »
Analyst Insight by Emily Potts - Contributing Analyst
There’s no doubting that the apparel success story of 2014 was sportswear, and its popularity shows no signs of slowing in 2015. As with every pocket of opportunity in apparel, competition has intensified, and the category’s major players are constantly revising their strategies to keep consumers coming back for more. The closing weeks of 2014 saw a fresh focus on gender-specific stores.
In late November, Lululemon opened its first store targeting male consumers, in Manhattan. Meanwhile, Nike opened its first store catering just for women in California a few weeks earlier. Is this the start of a battle of the sexes in sportswear?
Continue reading "Sportswear Stores in 2015: Battle of the Sexes" »
Analyst Insight by Monica Feldman - Head of Consumer Health Research
The year 2014 set up the stage for new market dynamics that will influence consumer health in 2015. Our newest preliminary findings for the full year 2014 will be formally published on 19 January 2015. In the meantime, we provide a snapshot preview of how Euromonitor International compares its previous estimates with our most recent research. Overall, the industry grew at a healthy pace of 2.4% in constant terms in 2014 from 2013 (5.6% current/nominal terms) at fixed exchange rates. Surprisingly, this growth is more than one percentage point lower from our previous estimates. The year 2014 brought some growth difficulties in the United States, the largest consumer health market accounting for an estimated 28% of global retail value in 2013. A weaker than usual cold/flu and allergy seasons earlier in the year dampened the high prospects of sales. At the same time US consumers shied a bit away from their high consumption of vitamins and dietary supplements in favour of functional/fortified food and beverages, and fresh healthy foods in general. The new global estimates of growth seem a little bit lower due to a slowing down in the economies of Brazil, China and Russia, and also to the fact that the US$ dollar gained strength in the second half of 2014 – Euromonitor International typically reports figures in US$. This is not to say that consumer health is no longer a bright spot since the industry continues to grow at a healthy pace. Rather this is a wake-up call for the industry to work on priorities, focus on relevant therapies, manage competitive threats, and selectively invest in geographies that will lead to the next stage of growth.
Continue reading "Consumer Health in 2015 - Trends and Prospects for a Healthier World" »