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October 30, 2014

Envisioning the Future of Travel at the Skift Global Forum

Michelle GrantAnalyst Insight by Michelle Grant - Travel and Tourism Research Manager

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I had the pleasure of attending the inaugural Skift Global Forum on 9 October 2014, with a focus on the future of travel. It featured speakers from strategy, technology and digital, marketing and creativity. Although the speakers had differing backgrounds, the two recurring themes were the importance of storytelling and of engaged employees to future success in the travel industry.

Skift.com has posted the videos of the presentations here as well as the top quotes from each presentation here. While all of the sessions provided valuable insights, I’m going to summarise the five that I thought were the most forward looking. 

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October 29, 2014

Ingredients Companies Must Capitalise on Indian Appetite for Sweet and Savoury Snacks

John GeorgeAnalyst Insight by John George - Ingredients Analyst

Ingredients companies should increase their presence in India to better understand local trends and capitalise on the popularity of sweet and savoury snacks. Between 2008 and 2013, sweet and savoury snacks delivered a retail value CAGR of 26%. This contributed to the volume consumption of speciality ingredients in India growing by 13%. While other packaged foods also led to this growth, ingredients companies should recognise the superior potential of sweet and savoury snacks in India and take steps to ensure they are getting the most out of sweet and savoury snacks’ success.

Speciality ingredients influenced by sweet and savoury snacks

From 2008 to 2013, volume consumption of polysaccharides and oligosaccharides in India increased by 17%, while volume consumption of flavour enhancers increased by 14%. Sweet and savoury snacks accounted for 57% and 20% of polysaccharides and oligosaccharides and flavour enhancers use respectively, in India in 2013. Between 2013 and 2018, polysaccharides and oligosaccharides and flavour enhancers are forecast to be the speciality Ingredients companies should take note of the role of sweet and savoury snacks in this growth.

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Lifestyle Trends Boost Consumer Interest in Gardening

Cruz del BarrioAnalyst Insight by Cruz del Barrio - Head of Home and Garden Research

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Increased interest in health and wellness and environmentalism is helping to boost demand for gardening products, particularly among younger consumers. Consumers are increasingly interested in the provenance of the food they eat, a trend that has been reinforced by a number of widely publicised contamination scandals in Europe and China, fuelling a growing distrust of agribusiness. Others perceive it as a way of reducing their carbon footprint and shifting to a more sustainable lifestyle.

These trends are reflected by the increased popularity of GIY (“grow your own”) and urban gardening worldwide. Economic necessity is playing a role in this for some, particularly in markets such as Spain, where the global economic downturn has taken a particularly heavy toll.

Continue reading "Lifestyle Trends Boost Consumer Interest in Gardening" »

October 28, 2014

Store Visit: Paul Bakery in Singapore Exemplifies the Rise of the Modern French Bakery Concept

Paul_Pastry.JPG 

All photos by Euromonitor International

The specialist coffee shop segment has grown to become highly popular in many Asia Pacific markets, as young, urban consumers are attracted to their indulgent baked goods, hot coffee or tea, and social atmosphere. This has meant rapid growth in the region for specialist coffee shops as a category, at 14% value growth in 2013, but it has also led to fierce competition particularly in premium locations.

This competition has led to a need to differentiate, causing operators to think beyond the Starbucks-led coffee and espresso model and find different ways to pair the third-place benefits of modern coffee shops with various cuisines and concepts. One such resulting trend is the rise of the French bakery café, a niche that has gained popularity in higher-income markets such as South Korea and Singapore. These outlets pair the premium atmosphere and sleek, modern décor of a specialist coffee shop with the menu and service model of a more traditional café, offering consumers a more luxurious drinking and snacking experience that serves a wider variety of dining occasions. Paul bakery exemplifies this trend, combining a traditional French ambience with more modern amenities that appeals to high-income locals, European expats and tourists alike. Euromonitor visited an outlet in Singapore to get a better sense of the format’s key benefits and appeal:

Continue reading "Store Visit: Paul Bakery in Singapore Exemplifies the Rise of the Modern French Bakery Concept" »

Event Recap: Brasil Games Show 2014

Analyst Insight by Leonardo Freitas - Research Analyst

During 8-11 October, the Brasil Games Show (BGS) fair was held in São Paulo. The fair is the biggest of its kind in Latin America, and serves as a display for new global and local trends, as well as offering matchmaking possibilities for the video games industry.

Brazil shows major potential: On the vanguard of the world´s video games market

Brazilian video game fans are becoming more fanatical, and are more closely following global trends. Brasil Games Show 2014 illustrated that the global video games market is looking at Brazil with keen interest, and seeing great potential in consumers that are becoming more mature regarding their choices, and increasing average expenditure. The market value of the video games market in Brazil was US$ 350 million in 2008, including hardware (consoles), software and digital games. In 2013, the market value increased to reach US$ 1.1 billion.

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October 27, 2014

BRIC Focus: Substantial Growth Potential for Consumer Expenditure on Leisure and Recreation

An HodgsonAnalyst Insight by An Hodgson - Income and Expenditure Research Manager

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Although the consumption of recreational and leisure goods and services is relatively low and uneven across the BRIC countries of Brazil, Russia, India and China, growth potential is substantial thanks to rising disposable incomes, a surging middle class, rapid urbanisation, greater online connectivity and also population ageing. Over 2014-2030, the BRIC leisure and recreational services market will grow by 132% in real terms, with India tipped to be the fastest growing market in the BRIC.

Per Household Spending on Leisure and Recreation in the BRIC: 2008 and 2013

BRICSpendingonLeisureandRecreation

Source: Euromonitor International from national statistics/Eurostat/UN/OECD
Note: Data are in constant 2013 prices, fixed exchange rates 

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A Local Strategy in Emerging Markets

Sarah-B-Banner

 

 

 

View Sarah Boumphrey's profile on LinkedIn

One of the key strategies for success in emerging markets is to adapt to local conditions. This could mean redesigning products and services from the ground up or merely tweaking products or packaging to meet consumers’ needs. With an ever expanding list of big-name failures in emerging markets, and tighter economic conditions in some countries, a local strategy is crucial to safeguard success.

Generalise at your peril

The importance of this can be amply seen when comparing markets which on the face of it may seem to have lots in common. For instance Bulgaria and Romania are two emerging Eastern European countries, with almost identical per capita expenditure – but the data behind this headline figure reveals some interesting differences between the two countries. The same can also be said of Colombia and Peru, and many other not-so-similar markets.

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Source: Euromonitor International from national statistics/Eurostat/OECD/ UN

Continue reading "A Local Strategy in Emerging Markets" »

October 25, 2014

Gin O’clock: English Gin Breaks Away From its Core Markets

Jeremy_Cunnington0Analyst Insight by Jeremy Cunnington - Senior Alcoholic Drinks Analyst

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Consumption of English Gin, excluding consumption in India which consists entirely of local economy brands, has been dominated by three core markets: the US; Spain; and the UK. In 2013, excluding India, these three markets accounted for 66% of global category volume sales. Additionally, these three markets were the only three to see volumes exceed six million litres in each during 2013. There are, however, signs that this is starting to change, with English Gin gaining popularity in a number of underdeveloped Western European markets.

Within the three core markets, there has been a well-established trend towards the rising popularity of super-premium and premium gins. This has not led to huge growth in the category in these markets, but rather a switch in emphasis away from standard and economy brands, such as Gordon’s and Larios, to more upmarket ones, such as Hendrick’s and Bombay Sapphire.

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October 24, 2014

Pepsi to Partner with SodaStream on Limited Launch

JonasFelicianoAnalyst Insight by Jonas Feliciano - Senior Beverages Analyst

View Jonas Feliciano's profile on LinkedIn

 

As first reported in Beverage Digest and later by Business Insider, both PepsiCo and SodaStream have announced a limited test launch of Pepsi branded products on the SodaStream platform.

In its report, Beverage Digest, citing a source, said the Sodastream test using Pepsi products would involve "major SodaStream customers Wal-Mart and Bed Bath & Beyond" in some Florida markets.

The test, which will be a 10-week test selling some Pepsi-branded products, will involve "naturally sweetened" brands not sold at retail: "Pepsi Homemade" and "Sierra Mist Homemade," Beverage Digest said. 

Beverage Digest reports that the actual flavors will be: Pepsi Homemade, Pepsi Homemade Vanilla, Pepsi Homemade Wild Cherry, Sierra Mist Homemade, Sierra Mist Homemade Peach, and Sierra Mist Homemade Cranberry.

Continue reading "Pepsi to Partner with SodaStream on Limited Launch" »

Ready for Rio? How brands can reach the two Brazils

BE8B73197D324DDBA30257F791D94536.ashxReblogged from David Fuller's original article in Sports Business Daily

With Brazil’s presidential race heading toward a runoff election later this month, Rio 2016 has taken a back seat in Brazil to issues of politics and economics. There is also a stark contrast between the excitement of Brazil hosting two global sporting events back-to-back and the current economic climate. But no matter the issues of today, one thing is for certain: The Olympic cauldron will be lit on Aug. 5, 2016.

This raises the question: What will be the long-term impact of hosting this year’s FIFA World Cup and the 2016 Olympic Games — for brands, for citizens and for the Brazilian economy?
With much of the world’s focus fixated on Brazil, GlideSlope sought to better understand the perceptions and influence of the recent World Cup on the upcoming Olympics. More specifically, we wanted to learn what effect Brazil’s hosting of these events has on the Brazilian business community and the extent to which the World Cup is a predictor of how businesses in Brazil may engage with the 2016 Olympic Games.

Continue reading "Ready for Rio? How brands can reach the two Brazils " »

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Recent Posts

Envisioning the Future of Travel at the Skift Global Forum

Ingredients Companies Must Capitalise on Indian Appetite for Sweet and Savoury Snacks

Lifestyle Trends Boost Consumer Interest in Gardening

Store Visit: Paul Bakery in Singapore Exemplifies the Rise of the Modern French Bakery Concept

Event Recap: Brasil Games Show 2014

BRIC Focus: Substantial Growth Potential for Consumer Expenditure on Leisure and Recreation

A Local Strategy in Emerging Markets

Gin O’clock: English Gin Breaks Away From its Core Markets

Pepsi to Partner with SodaStream on Limited Launch

Ready for Rio? How brands can reach the two Brazils