Euromonitor International attended The Gadget Show Live, held at the NEC, Birmingham, UK’s second largest city, over 7-12 April 2015. Based around the very popular Channel 5 programme in the UK, the event included features such as Game Zone and Super Theatre, where the presenters of the TV show took to the stage to test out some of the latest tech on the market.
The exhibition’s wide demographic range attracted children as well as adults. The specific sections targeting children included the Build Your Own Gadgets zone as well as Kids Tech Toy Trail (sponsored by Vivid), where children were able to play with a number of toys, namely Crayola’s Colour Alive, Real FX Slotless Racing and i-Que Intelligent Robot. While Active Zone focused on wearable technology, Robo Challenge included 2015 Fighting Robots Featherweight World Championships. Drones accounted for a considerable portion of the exhibition, attracting much interest from the attendees. GAME, a video games retailer, was also present, allowing participants to test leading games and consoles in its busy stand.