I had the pleasure of attending the inaugural Skift Global Forum on 9 October 2014, with a focus on the future of travel. It featured speakers from strategy, technology and digital, marketing and creativity. Although the speakers had differing backgrounds, the two recurring themes were the importance of storytelling and of engaged employees to future success in the travel industry.
Skift.com has posted the videos of the presentations here as well as the top quotes from each presentation here. While all of the sessions provided valuable insights, I’m going to summarise the five that I thought were the most forward looking.