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May 26, 2015

New Travel Research: Key Findings

Caroline BremnerAnalyst Insight by Caroline Bremner - Head of Travel Research

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Euromonitor International is pleased to announce that our new Travel research will be published this week. The new research provides the latest insights into how the travel industry performed over 2014 and future expectations to 2019.

In this article we provide a sneak preview of trends and expectations. Check back throughout the week for more travel market research and subscribe to our email bulletins for more travel information.

Tourism flows hampered by geopolitics

Growth in the travel industry was tempered in 2014 by ongoing geopolitical tensions as regional conflicts took their toll on tourism demand. Russian outbound demand declined sharply in 2014 by over 15%. This downward trend is expected to continue in 2015 as the Russian economy contracted in the first quarter of the year and consumer confidence fell to its lowest level in six years as a result of the conflict in Ukraine and ensuing international sanctions, compounded by falling oil revenues. Falling outbound Russian demand had a knock-on effect on destinations far and wide, including Turkey, Greece, Switzerland and Thailand.

Continue reading "New Travel Research: Key Findings" »

May 25, 2015

Mondelez Aims to Breathe Life into Gum Sales with Launch of Trident in China

Jack SkellyAnalyst Insight by Jack Skelly - Food Analyst

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Despite an apparent slowdown in the Chinese market, it still appears to be the Holy Grail of sales growth for nearly every company in the confectionery world, with the notable exception of Lindt. Indeed, Mondelez is continuing its relentless effort to expand into Asia Pacific, where it acquired Vietnamese biscuit manufacturer Kinh Do in 2014. It has announced plans to adopt this acquisition strategy in several other countries in the region and, in May 2015, announced plans to launch its global gum brand Trident into China, despite already achieving some success in the country with its Stride range. The reasons for the move appear to be rooted in the gum world’s sclerotic growth.

Gum falling out of fashion in developed markets

On the surface, Mondelez’s gum sales appear solid; globally, the company added US$1 billion in sales between 2009 and 2014, equating to a 3% CAGR. However, this hides the fact that sales underperformed in North America and Western Europe, with the company’s combined sales declining by US$330 million. While gum sales have declined in both markets, Mondelez’s poor performance accounts for over 40% of the US$800 million combined sales decline of these gum markets. The decline is due to gum becoming socially stigmatised - it is viewed as being both anti-social and a public nuisance in that it contributes to littering.

Continue reading "Mondelez Aims to Breathe Life into Gum Sales with Launch of Trident in China" »

Fibre vs Protein: Which Will Be the Winner?

Simone_BarokeAnalyst Insight by Simone Baroke - Consulting Analyst

Protein, protein everywhere. High protein is usurping high fibre, which makes little sense, at least from a public health point of view. Consumer perception that a high-protein intake is healthy and essential for achieving and maintaining an optimum body weight has been drowning out the message that fibre-rich whole grains have much to offer on multiple health fronts, including weight management. The immediate future belongs to protein-fibre combination products, but in the long term, fibre is destined to regain the upper hand. 

Protein pushes grains off the plate

Right now, it seems, all that consumers want is protein, while carbohydrate-rich grains, whole or otherwise, are low down on the list, for the simple reasons that cereals are low in protein, while animal-derived products, such as dairy, eggs, meat and fish, by contrast, offer plenty of this fashionable nutrient. Grain-based foods have just as many calories as protein foods, and in a tussle for plate space, it is grains that are losing out in the current climate. The unfortunate fact that animal-derived foods are devoid of fibre does not seem to concern consumers all that much at the moment. 

Continue reading "Fibre vs Protein: Which Will Be the Winner?" »

BRIC Consumers in 10 Charts


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In 2015 BRIC consumers will be responsible for almost one-in-five US$ spent globally. But where do their differences and similarities lie?

In 2014, the average Brazilian consumer spent seven times more than the average Indian consumer:

1. Per Capita Consumer Expenditure in BRIC: 2014

Consumer Expenditure 2014

Source: Euromonitor International from national statistics/Eurostat/UN/OECD


In the same year, the average Chinese person was fourteen years older than the average Indian: 

2. Median Age in BRIC: 2014

Median Age

Source: Euromonitor International from national statistics/UN


India is the only one of the four countries which will see its share of working age population grow in the coming years:

3. Working Age Population: 2015/2030

  Working Age Population

Source: Euromonitor International from national statistics/UN

Note: Data refer to % of population aged 15-64 years.


Despite huge differences in income levels, the proportion of household budgets directed at the essentials of food and housing is surprisingly similar:

4. Proportion of Consumer Expenditure on Essentials v Discretionary Goods and Services: 2014

  Consumer Expenditure on essential goods

Source: Euromonitor International from national statistics/Eurostat/UN/OECD

Note: “Essentials” refer to spending on food and non-alcoholic beverages and housing.


The majority of BRIC households own a colour TV, but Chinese and Indian households lag sharply behind their Brazilian and Russian counterparts in terms of car ownership:

5. Household Possession of Selected Durable Goods: 2014

  Durable Goods

Source: Euromonitor International from national statistics/International Telecommunications Union (ITU)


In 2015, Indian consumers are the only BRIC consumers living in an era of accelerating economic growth:

6. Real GDP Growth in BRIC in 2013-2015

  Real GDP Growth in BRICs


Source: Euromonitor International from national statistics/Eurostat/OECD/UN/International Monetary Fund (IMF)


57% of the 500 million babies expected to be born in BRIC between 2015 and 2030 will be born in India:

7. Live Births in BRIC: 2015-2025

  Live Births in BRICs

Source: Euromonitor International from national statistics/UN


The extremes of rich and poor are most acute in Brazil. The rich in Brazil earn 32 times more than the poor whereas in Russia the differential is 16:

8. Annual Disposable Income of Decile 1 and Decile 10 Households in BRIC: 2014

  Annual Disposable Income

Source: Euromonitor International from national statistics


According to our middle class home survey, 60% of Indian middle class households see their homes as a place for entertaining, compared to just 25% of Russia middle class households. Interestingly, in their spare time, Indian respondents are also the most likely of all BRIC respondents to prefer to spend time at home rather than go out.

9. The Home as a Space for Entertaining: 2013

Space for Entertaining

Source: Euromonitor International Middle Class Home Survey

Note: Question: To what extent do the following phrases describe your home? A place for entertaining. Data refer to those who selected “Exactly like my home” or “Very like my home”.


Amongst BRIC consumers, Russians are the least likely to describe themselves as “very healthy”. Perhaps unsurprisingly, a baby boy born in Russia in 2014 only has a 50% chance of surviving to age 65.

10. Personal Health Ratings by BRIC Consumers: 2013

  Personal Health

Source: Euromonitor International Global Consumer Trends Survey

Note: Survey results are drawn from online consumers ranging in age from 15 to 65+ Question: Please rate your personal health level on the following scale, where 0 is 'extremely unhealthy' and 10 is 'extremely healthy'.  Take into account chronic conditions, overall fitness level, dietary habits, and any other health-related factors.  Do not take into account temporary illnesses, such as a cold or the flu.


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May 24, 2015

Top 3 Drivers of Consumer Expenditure in Emerging and Developing Economies

An HodgsonAnalyst Insight by An Hodgson - Income and Expenditure Manager

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With emerging and developing countries accounting for nearly 90.0% of the global population and in the context of sluggish demand growth in developed markets, insight into what drives and shapes demand in emerging markets is vital in helping businesses grow and succeed. Euromonitor International forecasts that between 2015 and 2030, real consumer spending growth in emerging and developing markets will be three times faster than in developed markets. The top three drivers of this long-term gain will be population growth, rapid urbanisation and rising incomes.

Population and Consumer Expenditure in Emerging and Developing Countries: 2009-2030


Source: Euromonitor International from national statistics/Eurostat/UN/OECD

Note: Data for 2015-2030 are forecast; Consumer expenditure data are in constant 2014 prices, fixed exchange rates. 

Continue reading "Top 3 Drivers of Consumer Expenditure in Emerging and Developing Economies" »

Frenemy with Benefits: How can Toys Makers Capitalise on the Rise of Toy Rental in Asia? – Part 2

Jane-NguyenAnalyst Insight by Jane Nguyen - Research Analyst

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As highlighted in the first article, a deep understanding of the factors affecting consumers’ renting behaviour is necessary for toymakers to capitalise on the toy rental trend. In general, consumers choose the rental option if toys have a high price, low usage or take up a lot of space. In Singapore, kitchen sets and playhouses are among the top rented items. Price is not the major concern for local people, but the amount of space these toys occupy really matters. In Indonesia parents often rent bulky toys such as ride-on vehicles and expensive pre-school toys. In Vietnam, branded toys imported from the US, Japan, etc., are high in rental demand as parents do not trust the quality of generic brands in the market.


Note: Preliminary data, based on 11 markets researched

Continue reading "Frenemy with Benefits: How can Toys Makers Capitalise on the Rise of Toy Rental in Asia? – Part 2" »

May 23, 2015

April 2015 Overview of New Product Launches in Alcoholic Drinks

Spiros_MalandrakisAnalyst Insight by Spiros Malandrakis - Senior Alcoholic Drinks Analyst

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This monthly summary highlights the most interesting product launches in April, with a focus on the direction the alcoholic drinks industry is taking in terms of innovative developments.

Scent of a Wine

The battle to win wallets, minds and palates in wine is increasingly fought in the realm of communication rather than through intellectual battles over grape varietals or the relative minerality of eponymous vineyards. Robert Parker’s once sanctified scores and reviews are taking a back seat to the collective voice of social media at the same time that the boomer generation passes the baton to gen X and millennial drinkers irreverently reassessing rituals, positioning, occasions and oenological semantics.

Continue reading "April 2015 Overview of New Product Launches in Alcoholic Drinks" »

Frenemy with Benefits: How can Toys Makers Capitalise on the Rise of Toy Rental in Asia? – Part 1

Jane-NguyenAnalyst Insight by Jane Nguyen - Research Analyst

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In 2014 sales of traditional toys and games in Asia hit US$19 billion, marking 7% year-on-year growth and an 8% CAGR over 2009-2014. Being the runner-up in both market size and growth rate, Asia should have boosted its impressive performance in traditional toys and games. However, the rise of digital gaming, age compression and the prevalence of copycat products put mounting pressure on toymakers in the region. New growth avenues should be sought.

Disruption from sharing economy

In late 2005 toy rental services started to make headlines in Western countries. Four years later, when the global financial crisis hit hard in many parts of the world, the Netflix business for toys also stepped into Asia. During that time toy rental met the demand of parents in Asia, who needed to cut discretionary spending due to economic difficulties. Upon the economy recovery toy rental is surprisingly not out of vogue. Instead, it is prospering. In Indonesia the number of online rental companies exceeded 30 in 2014. In Vietnam and India, despite no official statistics, news regarding toy rental services is spreading widely. In Singapore three new toy rental companies entered the market in 2014, bringing the number to six. The success is largely attributed to improved delivery services, favourable return policies, attractive pricing and high standards of sanitation.

Continue reading "Frenemy with Benefits: How can Toys Makers Capitalise on the Rise of Toy Rental in Asia? – Part 1" »

May 22, 2015

Sofia: Affordable European Tourism Destination

Although tourists heading to Bulgaria tend to favour the Black Sea resorts, the capital city draws growing attention too.

According to Euromonitor International’s Sofia City Review, the number of international tourist arrivals to Sofia has risen by 8% per year on average since 2009. The affordability of Sofia is a strong factors for international tourists coming to the city. The Bulgarian capital has been appointed as the most affordable European tourist destination by multiple ratings, including the TripAdvisor TripIndex Cities and Trivago Hotel Price Index, as of 2013. According to the latter, spending a night in the Bulgarian capital costs seven times less than in Geneva, four times less than Milan or Paris, and two times less than neighbouring Bucharest.

High-Quality Internet Access

In the 2009 Broadband Quality Research Report, drafted by the University of Oxford and the University of Oviedo, and sponsored by Cisco, Bulgaria's capital came 10th in the world for the quality of its Internet access. The report awarded Sofia 56 points out of a possible 100, ranking it next to technologically advanced metropolises such as Seoul and Osaka.

Continue reading "Sofia: Affordable European Tourism Destination" »

Fast Casual in International Markets: Where’s the Opportunity?

ElizabethFriendAnalyst Insight by Elizabeth Friend - Senior Consumer Foodservice Analyst

There’s no question that fast casual has become the centre of foodservice growth in the US, but it has become an international phenomenon as well, albeit one that has taken a much different form. Euromonitor International’s 2015 global fast casual data, launched May 19th, paints a very different picture of domestic and international growth. Rather than manifesting via explosive growth through a few seemingly unstoppable chains, international fast casual has come as a result of a slow and steady evolution in consumer preferences. Just like American consumers, young people in wealthier cities all over the world are shifting toward more modern, more casual dining experiences, opening up opportunities for plenty of global fast casual growth over the long-term.

So far, fast casual segments in most developed markets have experienced an entirely different growth trajectory than in the US. The largest international fast casual markets are so far developing in Western Europe, with Germany, the UK and France topping the list with between US$1-2 billion each in 2014. However, each of the three has seen the segment growing slowly but steadily over the past five years at an average annual rate of between 2-8%. On its face this might seem to indicate that fast casual hasn’t been quite as successful in Western Europe, but that doesn’t tell the whole story. In all three of these markets, fast casual has grown to a percentage share of the total fast food market that ranges from 7 in the UK to 14% in Germany, well within the range of the US’s 10% fast casual share.

Continue reading "Fast Casual in International Markets: Where’s the Opportunity?" »


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Recent Posts

New Travel Research: Key Findings

Mondelez Aims to Breathe Life into Gum Sales with Launch of Trident in China

Fibre vs Protein: Which Will Be the Winner?

BRIC Consumers in 10 Charts

Top 3 Drivers of Consumer Expenditure in Emerging and Developing Economies

Frenemy with Benefits: How can Toys Makers Capitalise on the Rise of Toy Rental in Asia? – Part 2

April 2015 Overview of New Product Launches in Alcoholic Drinks

Frenemy with Benefits: How can Toys Makers Capitalise on the Rise of Toy Rental in Asia? – Part 1

Sofia: Affordable European Tourism Destination

Fast Casual in International Markets: Where’s the Opportunity?