Date: 2 and 3 May 2014
Location: CapeTown International Convention Centre
Presentation: Paz Casal, Travel and Tourism Analyst, will offer a presentation on the Consumer Trends and Forces Driving Change in the Travel Industry globally and in Sub-Saharian Africa.
The global economy is on the mend and arrivals grew again in 2013 at a rate of 4%, reaching record numbers of over one billion world-wide. The Middle East and Africa demonstrated the highest growth despite continued instability and Asia, especially China, remains a key driver of demand. As smartphones become an indispensable part of modern-day life, travel companies offer consumers an increasing number of services for purchasing, researching and experiencing travel. Online and mobile developments enable consumers to bypass traditional distribution, with the sharing economy going from strength to strength.
Sub-Saharan Africa is one of the fastest growing tourism regions in the world with a strong reliance on intra-regional travel. Domestic tourism has been ear-marked as a priority in South Africa, whilst Mandela pilgrimage tourism is expected to boost international visitors. With international hotel chains buying up regional players, Sub-Saharan Africa holds the last piece of the puzzle in the search for long-term sustainable growth.
Conference: Set to be the leading B2B exhibition for the inbound and outbound African travel markets, WTM Africa is a global event tailored to the African market. With a clear vision to deliver the right business contacts, give the African travel industry a voice, offer all an even playing field and to invest in the future of African tourism, WTM Africa will be the new meeting place for Africa’s travel industry.