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310 posts categorized "Africa"

August 31, 2015

Five Megatrends Shaping Africa

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Sub-Saharan Africa continues to garner increased interest from multinationals looking for the next China. There are 5 key megatrends shaping the region which will impact business across any sector: youth, urbanisation, mobile, the emergent consumer base and economic growth. Understanding and harnessing these 5 trends will contribute to success in targeting Africa’s burgeoning consumer class.

August 17, 2015

Africa’s Promise is in its People

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One of Africa’s key strengths is its population. It is young, urbanising and fast-growing – in sharp contrast to most developed economies and even some large emerging markets such as China. Five countries – Nigeria, Ethiopia, the Democratic Republic of Congo, Tanzania and Uganda will account for half the region’s population growth to 2030. Many countries in the region are also benefitting from a demographic dividend – a point where the population of working age is increasing, whilst the fertility rate is in decline, and the population aged 65+ remains small. This increase in the share of the population that is in the working age-group, spurs economic growth.

August 16, 2015

Service Industries on the Rise in Emerging Markets

Service Industries are on the rise in emerging markets - often at the expense of primary industries. Services industries often attract higher salaries than primary industries and offer more opportunities for consumers in emerging regions to trade up to discretionary goods.

Carrie_LennardVideo features Carrie Lennard - Business Environment Manager

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August 10, 2015

Doing Business in the Halal Market

The Muslim religion is the second largest and fastest growing religion in the world, with Muslim consumers expected to reach 26 percent of the global population by 2030.

Muslim consumers seek products that cater to their religious needs and comply with Islamic requirements: from halal production process to halal labelling and packaging. The lack of permissible offerings has led to a surge in demand, as Muslims grow hungry for trendy products and services adapted to their lifestyle.

Discover opportunities in this ever-expanding pool of consumers. Download our white paper today.

August 1, 2015

Digital Trends: The World's Largest and Fastest Growing Internet Markets

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The top 10 fastest growing internet markets in 2014 were all emerging markets. Specifically, Asian and African economies tend to dominate this list. Ethiopia currently tops the list with 25% internet user growth in 2014. This podcast discusses these fast-growth markets as well as the markets which are already well-established with extensive internet networks and large online populations.  Listen for complete insights.

Pavel_MarceuxPodcast features Pavel Marceux - Technology, Communications and Media Analyst

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July 23, 2015

The Business Environment in Sub-Saharan Africa

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Once only considered for its natural resources, Africa has become an economic driver since the global financial crisis. Sub-Saharan Africa is home to a young and growing population, a vibrant consumer market, and an increasing mobile connected population. Companies considering expansion to Sub-Saharan Africa need to be mindful of distribution challenges, the evolving African market and the lower discretionary income of the average African consumer.

Podcast features Maxcen Kapeya - Business Development Executive

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June 13, 2015

Looking Beyond the Obvious in Sub-Saharan Africa, Part 2: The Rise of E-commerce

Bernadette-KissaneAnalyst Insight by Bernadette Kissane - Apparel and Footwear Associate

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The building blocks for future developments in e-tailing are emerging in sub-Saharan Africa, as a growing middle class and young population create a demand for products that store-based retail simply cannot meet, due to a lack of shopping malls and gridlocked cities. Advancements have been most notable in Nigeria where a surge in telecom investments and smartphone purchases has fuelled growth in internet usage from 20% in 2009 to 41% in 2014. Furthermore, according to Euromonitor International data, Nigeria boasts the largest online market for apparel and footwear in the region, which is expected to grow from US$104 million in 2014 to US$1,077 million in 2019, mainly due to the dynamic development of trusted e-tailers, Jumia and Konga.

Meanwhile, South Africa, the region’s largest apparel market overall, is expected to record a much slower pace of growth in internet retailing from US$50 million in 2014 to US$73 million in 2019. This highlights consumer preference to use the internet as a research tool, and purchase items in store as a result of the mature formal retail environment.

Continue reading "Looking Beyond the Obvious in Sub-Saharan Africa, Part 2: The Rise of E-commerce" »

June 5, 2015

African Crude Oil Producers Struggling with Fossil Fuel Prices

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African crude oil producers are facing challenges as a result of low oil prices.  These countries are facing budget revisions and storage shortages, which mean that they need to look beyond Europe for strategic trading partners. This podcast discusses potential alternative actions plans and strategies. Listen for complete insights.

Continue reading "African Crude Oil Producers Struggling with Fossil Fuel Prices" »

June 4, 2015

Nigeria in Focus: Dynamic Baby Diapers Marketplace

Victor AjibolaAnalyst Insight by Victor Ajibola - In-Country Research Analyst

As Sub-Saharan Africa’s largest and increasingly diversified economy, with rising disposable incomes and levels of education, urbanization and ongoing investments into infrastructure development, Nigeria’s marketplace has seen significant growth across a number of consumer goods, including absorbent hygiene products. Within retail absorbent hygiene, nappies/diapers/pants is the largest category by value and volume in the country.        

Per capita use of nappies/diapers/pants in Nigeria remains very low, compared to developed markets, thereby creating a foundation for further expansion.

Consumer purchasing patterns shaped by available disposable incomes  

The nappies/diapers/pants penetration rate in Nigeria stands at around 5%. Disposable nappies are hardly ever used in the rural areas, which represent half of the Nigeria’s population. Even in urban areas usage is often restricted to occasions like outings.  Additionally, many families are too poor to afford nappies/diapers on a regular basis and stock in bulk. Instead, they only buy the products when they can afford them and in small quantities they can afford at the time of purchase.      

Continue reading "Nigeria in Focus: Dynamic Baby Diapers Marketplace" »

May 30, 2015

Africa: Beer’s Final Frontier

Amin AlkhatibAnalyst Insight by Amin Alkhatib - Alcoholic Drinks Analyst

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Africa is the final frontier for beer, according to Euromonitor International’s latest global briefing Africa: The Final Frontier for Beer. It is a relatively untapped territory, despite the noteworthy presence of SABMiller Plc and Heineken NV in key African markets and in upcoming dynamic ones. Across the continent, brewers face underdeveloped infrastructure and low profit margins as a consequence of consumers’ generally low purchasing power. However, they should not dismiss its growth in beer volume sales and potentially future higher profit margins, driven by macroeconomic progress and demographic growth. Brewers themselves will bring about development in this market in the short to medium term, by implementing strategies such as the beer affordability ladder and investing in future markets to take advantage of low-base growth. Brewers will thus significantly grow their footprint in the region and boost their volume sales globally.

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Continue reading "Africa: Beer’s Final Frontier" »

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Recent Posts

Five Megatrends Shaping Africa

Africa’s Promise is in its People

Service Industries on the Rise in Emerging Markets

Doing Business in the Halal Market

Digital Trends: The World's Largest and Fastest Growing Internet Markets

The Business Environment in Sub-Saharan Africa

Looking Beyond the Obvious in Sub-Saharan Africa, Part 2: The Rise of E-commerce

African Crude Oil Producers Struggling with Fossil Fuel Prices

Nigeria in Focus: Dynamic Baby Diapers Marketplace

Africa: Beer’s Final Frontier