The disruptive changes of the political climate in the USA and post-Brexit Great Britain are influencing the development of tourism. Economic and exchange rate developments, travel restrictions, destination images – serious changes in the source and target markets are to be expected. In which direction will these developments go? How can negative effects on the tourism industry in the USA and GB be avoided? Which destinations will benefit from the developments?
At ITB Berlin, Euromonitor International’s Head of Travel, Caroline Bremner, will discuss the travel landscape in times of political disruption, highlighting the future impact of the political changes on traveller behaviour and travel industry.