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Growing Opportunities from Summer Football Friendlies

October 15th, 2017


The main goal of summer friendlies for football clubs is to prepare teams for the upcoming season. However, in the last few years summer friendlies have rapidly developed from a series of fairly meaningless training games to meticulously organised tournaments. Justas Gedvilas, Sports & Entertainment team lead talk about the main reasons for the growing appeal of summer friendly tournaments, including their appeal in the United States and Asia.

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Justas Gedvilas

Justas Gedvilas is the Industry Analyst at Euromonitor International. He has a master’s degree in Economics and Management of the Public Sector from the Free University of Bozen-Bolzano (Italy) and a four year professional experience in a water supply sector. Justas is working with energy and utilities industries and names public policies among his interests. You can find him on LinkedIn.

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