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Consumer Electronics Growing in Brazil into 2018

October 30th, 2017

 

After two years of consecutive decline, volume sales of consumer electronics will grow 2 percent in Brazil this year, repositioning the country as 5th globally. While Brazilian consumers showed a trade-down preference for most consumer goods, consumer electronics was favored by the increase of high value products. Brazilians are willing to pay more for electronics that are considered high end and reliable.

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Elton Morimitsu

Elton Morimitsu is responsible for conducting research and producing in-depth content for industries such as Consumer Electronics and Appliances, Homecare and Tissues & Hygiene in Brazil. He has a bachelor’s degree in Business Administration from FGV-SP in Brazil and an MBA from the University of Michigan in US. Elton has more than seven years of experience in equity research, having analyzed several companies within the Latin America consumer landscape.

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