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New in Retail: “Phygital” Trends in Retailing

September 15th, 2017

Store-based retailers have embraced digital technology not only to develop a multi-channel retail strategy, but also by using augmented reality and virtual reality, to demonstrate their products in store and in consumers’ homes. Euromonitor International analysts present three innovative examples of the blending the physical and digital in retailing.

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Alexander Göransson

Alexander Göransson is a Lead Analyst at Euromonitor International, where he has accumulated 15 years experience of Business Intelligence. During this period he has gained experience analysing a wide range of in consumer products and European markets from both the London and Vilnius offices, before specialising in services & payment industries including retailing in Western Europe. Professional interests include consumer behaviour with particular regard to Services and Payments, and how this differs across European markets as well as exploring new trends and product developments.

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