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Fashion Friday: Chosen for Me: Emergence of Curation and Subscription Services in Japan

September 29th, 2017

As Japanese consumers struggle to find the right product in the increasingly crowded market, many take advice from experts in the industry. This has led to the increase in curation services in beauty and fashion industries, where professionals select products for the consumers or recommend certain products to purchase. Such curation services capture the delicate balance in the minds of today’s Japanese youth on expressing individual style while taking inspiration from others.

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Yuiko Mitani

Yuiko Mitani is a research analyst covering Beauty and Fashion industries in Japan at Euromonitor International. Yuiko holds a Bachelor’s degree in Fashion Marketing and Branding at Nottingham Trent University in the UK, during which she researched corporate use of cause-related marketing. Prior to joining Euromonitor, she has experiences in consumer surveys, fashion PR and marketing. Yuiko’s core interests include changing consumer interests and behaviours, particularly towards brands with ethical/ innovative approaches.

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Yuri Gorai

Yuri Gorai is a country research analyst for services and payments in Japan at Euromonitor International. She has a bachelor's degree in international politics from Waseda University. Before joining the company she had research experience in tourism industry where she built knowledge and strong networks in the industry. Professional interests include market analytics and consumer behavior.

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