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New Data on Households: Number of Children, Rent Index, Dwelling Size, and More

July 5th, 2017

Euromonitor International is pleased to announce the addition of a host of new data to the Households page. The new indicators include household by number of children, households by size of dwelling (in terms of square metres), households by construction material of outer walls, new house price indices, housing stock by year of construction, households by main source of drinking water, and households by main type of fuel used for cooking. These fresh data series add further depth to the analysis of households globally, helping to pinpoint new trends and provide a better understanding of existing tendencies.

Children per household

The newly added “Households by number of children” indicator provides more detail to the original datapoint of average number of children per household – now you are able to see the number of homes by specific number of children (from no children, to one, two, three, and four-plus per household). This indicator is available for 93 countries and regions through to 2030. Its usefulness comes in the ability to pinpoint specific households by children number, thereby illustrating the market size for specific goods and services. For example, kids products retailer Mothercare or kids foods brand Danone would benefit by knowing the consumption potential of households by their family size.

Households by size, year of construction and material type

Aside from the demographic focus, a major part of Households analysis is centred on households as dwellings. Newly added data is now able to expand this area even further:

  • “Households by size of dwelling” data offers a territorial angle on household size (households by room number was already available), illustrating the number of households within a specific sq. metre range. There are 11 total ranges, with household sizes ranging from under 15 sq. metres to 150+ sq. metres. Data is available for 85 countries, with forecasts through to 2030. This data allows users to track trends like expanding household sizes in emerging markets and contracting households in hyperurban areas;

  • “Households by construction material of outer walls” data shows what homes are made of, with indicators including concrete, brick, wood, adobe, and other. It is available for 72 countries and through to the year 2030. This data is valuable because it helps to determine the housing construction landscape in a country and provides information on the types of services homeowners might require for their home;
  • “Housing stock by year of construction” data helps to determine the age of housing construction in a country, pinpointing specific periods of housing development booms. This is important as it can indicate property bubbles, home financing booms and other associated trends in relation to real estate. This data covers eight time periods, spanning from ‘1979 and before’ to ‘2020 and over’. Some 83 countries and regions are available for this data, with forecasts up to the year 2030.

Households by drinking water source and cooking fuel

In addition to Households’ already strong pool of data on household facilities, we have added two new indicators focusing on how homes receive essential access to drinking water and cooking fuel:

  • “Main source of drinking water” data is broken up into four variables: piped water inside housing unit, piped water outside housing unit, tanker tracks, and other. The data is presented as a % of households. It is available for 75 countries, with forecasts up to the year 2030. The data is valuable as an insight into existing household infrastructure and how ready homes are for a variety of domestic appliances;

  • “Households by main type of fuel used for cooking” data is broken up into three variables: gas, electricity, and other. The data is presented as a % of households. It is available for 59 countries, with forecasts up to the year 2030. The data is valuable as it shows what cooking appliances local households can utilise, and what kitchen segments may be attractive for appliances brands.

Rent index and house price ratios

Euromonitor’s property indices continue to expand, with the Households page becoming a focal point for real estate trends. Three new data points have been added to this segment:

  • “House rent price index” data measures the level of rent prices for residential dwellings in a geographical area over time, similar to the existing “House price index”. The data is available for 13 countries on an annual basis, and with monthly and quarterly indices for some of these markets. Forecasts run through to 2017 and the index is based on the year 2010 with a baseline of 100;

  • “House price to rent ratio” data is calculated by the ratio of nominal house prices to rental prices. This is a measure of the profitability of owning a house. The data is available for 43 countries and regions on an annual basis, and with quarterly indices for some of these markets. Forecasts run through to 2017 and the index is based on the year 2010 with a baseline of 100;
  • “House price to income ratio” data is calculated by the ratio of nominal house prices to nominal household disposable income per capita. This is a measure of the affordability of purchasing a house. The data is available for 38 countries and regions on an annual basis, and with quarterly indices for some of these markets. Forecasts run through to 2017 and the index is based on the year 2010 with a baseline of 100.
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Pavel Marceux

Using expertise built up across a variety of consumer segments, including digital services, appliances and sustainability, Pavel guides the Households page to analyze the latest trends and opportunities in the home space. From smart home tech to family demographics and dwelling types, Pavel brings to life the issues that impact brands and governments worldwide.

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