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Gender and Households Trends

July 13th, 2017

The proportion of female household heads globally is growing, as are female disposable incomes. This is creating a newly-empowered generation of female consumers in the household. Meanwhile, men are becoming more involved in the home than ever before, as gender roles blur. In this podcast, we discuss some of the primary trends surrounding gender and households.

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Pavel Marceux

Using expertise built up across a variety of consumer segments, including digital services, appliances and sustainability, Pavel guides the Households page to analyze the latest trends and opportunities in the home space. From smart home tech to family demographics and dwelling types, Pavel brings to life the issues that impact brands and governments worldwide.

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