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Food and Beverage Purchasing Habits during the Economic Crisis in Brazil

July 18th, 2017

Brazil continued to face a challenging environment in 2016, with markets expecting a negative growth of 3.7% in GDP on top of a 3.8% decline in 2015. As the economic situation continued to postpone signs of recovery, consumers’ purchasing decisions became increasingly rational. Euromonitor gives an overview of the most important changes in the local food and beverage scenario during the economic crisis.

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Angélica Salado

Angelica Salado is a research analyst from Euromonitor International and responsible for conducting local studies of alcoholic and non-alcoholic drinks, tobacco, healthy beverages, packaging and ethical labels in Brazil. She has more than six years of both qualitative and quantitative market research expertise. Angelica holds a BA in International Relations focused on Marketing and Business from ESPM SP (Escola Superior de Propaganda e Marketing).

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