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Traditional Toys and Games Returns to Positive Growth in 2016

May 29th, 2017

 

The global traditional toys and games market returned to positive growth in 2016. Latest research shows games and puzzle sales surged by almost 6 percent, making this the fastest-growing category, taking the top spot from construction toys. However the 2017 release of the LEGO Batman Movie and 2019 release of the LEGO Movie 2 is expected to restore construction as the hottest category in our five year outlook.

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Mykola Golovko

With a degree in Economics Mykola Golovko is the senior Toys and Games analyst at Euromonitor International. Having previously worked in a similar capacity within consumer electronics, Mykola is driving the analysis of the rising influence of technology on the global toys and games market.

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