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Establishing Consumer Confidence through Clean Label Claims

May 7th, 2017

Clean label is a term that is in a constantly evolving, malleable to the demands of the global consumer. Global brand owners are continuing to show a keen interest in not only keeping pace with front runners in terms of clean label reformulation, but also in determining what the next level of “clean” could entail in a practical sense. The more traditional clean label claims such as no artificial and all natural claims may not be enough in the years to come, but for now, these claims are flourishing in developed markets.

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Alan Rownan

Alan Rownan is a Sports and Entertainment Strategy Analyst at Euromonitor International. He has a master’s degree in Ethics from Dublin City University. His professional interests include environmental ethics and the burgeoning role of corporate social responsibility in business.

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