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Consequences of Rapid Urbanisation on Emerging Markets

May 31st, 2017

Emerging markets are being reshaped by newly adopted trends and consumption behaviours, as newly urbanised households gain access to a variety of retail and commercial services available in cities. Countries such as Nigeria and China are witnessing unprecedented speed of city development. Opportunities in these markets lie for household goods and services retailers that cater to the urban middle classes; digital brands that benefit from greater user numbers; and real-estate sectors driven by swelling demand for housing. This visual is part of a series that highlights key trends from Euromonitor’s Emerging Households strategy briefing.

 

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Pavel Marceux

Using expertise built up across a variety of consumer segments, including digital services, appliances and sustainability, Pavel guides the Households page to analyze the latest trends and opportunities in the home space. From smart home tech to family demographics and dwelling types, Pavel brings to life the issues that impact brands and governments worldwide.

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