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Alcoholic Drinks in Ukraine: Trends and Future Prospects

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May 3rd, 2017

The Ukrainian alcoholic drinks market continued its decline in 2016, yet the decline significantly slowed down in comparison with 2015 when sales volume dropped by 20 percent. The negative performance was fueled by increased excise duties, the weak state of the economy and the introduction of additional costs for stakeholders – leading to price spikes and the booming of the black market. However, the main shock brought by the economic crises has passed, so steep declines are not anticipated in the near future.

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Olena Teodorovych-Rogulis

Olena Teodorovych-Rogulis is a Research Analyst at Euromonitor International. She has a Master‘s Degree in International Management and Public Relations. Olena is a dedicated member of Drinks & Tobacco team and she holds responsibility for several Eastern European countries.

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