Trends Shaping the Beverage Space in the Middle East

April 27th, 2017


Functionality in beverages is rapidly becoming a vital inclusion in many company’s portfolio offering, whether naturally occurring in the liquid or added during processing. Consumers are becoming more and more aware of their health and willing to purchase beverages that include functional elements, especially in the Middle East.

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James George

James is a Senior Research Analyst with Euromonitor International. James specializes in beverages for the Middle East and has handled other FMCG industries such as personal accessories, dairy, tobacco and pet care. One of his primary objectives is to actively engage with major industry players through trade press and speaking events alongside creating datasets, and authoring the annual report for the UAE. James is also responsible for assisting analysts working in Iran, Egypt and Saudi Arabia. James graduated with a MSc. in Management and Marketing from the Nottingham Business School, UK and holds an Engineering degree in computer science.

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