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Modern Health Awareness driving Soft Drinks Growth in Japan

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April 29th, 2017

 

In Japan, a rising awareness of modern health is boosting the growth of ready to drink tea, flavoured water, and mixers. As the definition of healthy drinks among consumers is transitioning, the landscape of soft drinks is changing in Japan.

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Akari Utsunomiya

Akari Utsunomiya is a Research Analyst for Drinks and Tobacco industries in Japan, at Euromonitor international. Akari joined Euromonitor in September 2015 after 5 years’ experience as a market researcher for quantitative and qualitative research of FMCG products. Her experience includes concept development, package/product/shelf testing, penetration/advertising research and in-depth interviews including mock-up store shopping. Professional interests include market analytics in regard to consumer behavior.

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