Mexico’s IEPS 3 Years On: The Future of Sugar Taxes

by and
April 7th, 2017

It’s been three years since the IEPS tax was instituted in Mexico. What does the uncertain impact of the tax on soft drinks mean for future efforts to impose drinks taxes in the US and UK and what factors determine how successful a sugar tax regime might be in driving down consumption? Senior Beverages Analyst Howard Telford and Senior Research Analyst Mark Strobel discuss the growing global trend towards taxes on added sugar beverages.

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Howard Telford

Howard Telford is a Senior Industry Analyst with Euromonitor International, joining the company in 2010. In his role on Euromonitor's global beverages team, he provides insights on trends and market performance across 80 countries. Howard holds his BA from DePaul University and his master’s degree from the University of Chicago.

Mark Strobel

Mark plays an integral part in Euromonitor’s research process for the beverages industry, which includes soft drinks, alcoholic drinks, hot drinks and drinks packaging, as well as for the tobacco industry. He is responsible for the investigation and analysis of key aspects of these industries, such as market sizes and trends, company and brand shares, consumer behaviors, channel distribution, and more, with a geographical focus on North and Latin America

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